SOURCE: American Seniors Association Holding Group, Inc.

September 28, 2010 12:04 ET

American Seniors Association Holding Group, Inc. Announces Consummation of Strategic Alliance With 60 Plus Association, Inc.

ATLANTA, GA--(Marketwire - September 28, 2010) -  American Seniors Association Holding Group, Inc. (PINKSHEETS: AMSA) announces the consummation of the Royalty Licensing Agreement announced September 21st between American Seniors Holding Group, Inc., (the "Company") and 60 Plus Association, Inc. Per the agreement, the over 5 million member households of 60 Plus will immediately become members of the Company's American Seniors Association, spiking its membership to approximately 10,000,000 members.

Stuart Barton, AMSA's President, added, "When we combine our current membership revenues with those anticipated from the membership of 60 Plus, resulting from their membership taking advantage of our member programs and services, AMSA's overall revenues should increase dramatically. Even though this undertaking presents some additional investment on our part, the Company's overall gain should more than offset by many times this increase in expenditures. This strategic alliance with 60 Plus begins a very exciting growth phase for us and all shareholders of AMSA."

Please email info@americanseniors.org or call 1-800-951-0017 to speak with an ASA representative about any questions or comments you may have regarding the strategic alliance between the American Seniors Association and 60 Plus Association, Inc.

About 60 Plus
60 Plus Association was founded in 1992, and is a non-partisan seniors' advocacy group that takes a free-enterprise, less government, less taxes approach to senior issues. 60 Plus places saving Social Security, as well as ending the federal estate tax as its top priorities. Finally, as mentioned briefly, 60 Plus Association's leadership consists of Jim Martin, Chairman, Amy Noone-Frederick, President, and Pat Boone, National Spokesman.

About American Seniors Association Holding Group, Inc.

American Seniors Association Holding Group, Inc., based in Atlanta, Georgia, operates under the trade name of the American Seniors Association. The American Seniors Association is a conservative oriented membership organization that offers discounted products and services to its members throughout the United States. These services and products are offered by national and global partners such as CVS Pharmacy, Liberty Mutual Insurance, Bankers Fidelity, Hertz and Penske among others. Please visit www.americanseniors.org for additional information or to become a member.

The Company also has two wholly-owned subsidiaries, Kiosk Food Solutions, Inc. and Eddy Chan's Inc., which it has previously announced will be spun off via a share distribution per the merger agreement with ASF Group, Inc.

Safe Harbor Statement
Certain statements set forth in this press release constitute "forward-looking statements." Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate, or imply future results, performance or achievements, and may contain the words "estimate", "project", "intend", "forecast", "anticipate", "plan", "planning", "expect", "believe", "will likely", "should", "could", "would", "may" or words or expressions of similar meaning. Such statements are not guarantees of future performance and are subject to risks and uncertainties that could cause the company's actual results and financial position to differ materially from those included within the forward-looking statements. Forward-looking statements involve risks and uncertainties, including those relating to the Company's ability to grow its business. Actual results may differ materially from the results predicted and reported results should not be considered as an indication of future performance. The potential risks and uncertainties include, among others, the Company's limited operating history, the limited financial resources, domestic or global economic conditions -- activities of competitors and the presence of new or additional competition and conditions of equity markets.

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