SOURCE: American TonerServ

January 22, 2008 09:25 ET

American TonerServ Launches Comprehensive Campaign to Maximize Shareholder Value and Create Awareness as It Fulfills Its Industry Consolidation Plan

The Company Outlines Strategic After Market Support Initiatives to Significantly Increase Investor Awareness

SANTA ROSA, CA--(Marketwire - January 22, 2008) - American TonerServ Corp. ("ATS" or the "Company") (OTCBB: ASVP), a strategic consolidator in the highly fragmented printer supplies and services industry, announced today that in association with After Market Support, LLC ("AMS"), it has launched a comprehensive campaign to maximize shareholder value and create awareness for ATS stock.

As part of its stock awareness campaign, AMS will develop and implement a strategic, phased plan to create mass-market brand awareness for ATS, building an audience of those investors most interested in ATS' story at each stage of the stock's maturity. The following is a timeline of the Company's initial stock awareness initiatives.

News Releases

The Company will begin issuing highly informative news releases immediately. ATS will deliver these releases frequently and according to a predictable schedule in order to quickly develop a strong foundation for investor awareness and understanding.

Marketing and Advertising Efforts

AMS will launch a strategically phased multi-media marketing and advertising campaign in order to create awareness for ATS' stock. AMS has already begun to create investor awareness by introducing ATS to the proprietary AMS database of opt-in small cap investors. Once ATS has achieved a sufficient track record of solid Company news in the public domain upon which to build, AMS will further ATS' reach through placements on some of the Web's most prominent search engines and financial Websites, and through featured profiles in preeminent online investor communities.

NASDAQ Application

The Company intends to file an application to upgrade to the NASDAQ Small Cap Market during the third quarter of 2008.

Quarterly Conference Calls

Beginning with the full year 2007 financial results, ATS management will conduct earnings conference calls at the end of each quarter. As mentioned, they also will keep investors and the financial community informed throughout the year by preparing and distributing news releases during the intervals between conference calls.

Company Website

The Company has created a dynamic, user-friendly and SEC-compliant Website. Please visit http://ir.AmericanTonerServ.com for additional Company information, detailed trading data, the Company's fact sheet and a comprehensive investor presentation.

Fact Sheet: http://www.americantonerserv.com/company/ir/pdf/ATSFactSheet200711.pdf

Presentation: http://www.americantonerserv.com/company/ir/pdf/ATSPresentation200711.pdf

Institutional Conferences and Investor Road Shows

ATS is committed to attending institutional conferences and conducting non-deal investor road shows. The Company will take its message on the road for the first time during the first quarter of 2008 as part of a proactive campaign to create awareness of the Company's stock. The Company will attend one or more institutional conferences followed by at least one road show to introduce and market the Company's stock to institutional investors throughout North America. Detailed information on cities and dates will be provided through a future news release.

"We are extremely optimistic about our Company's future and our comprehensive stock awareness campaign. We will consistently announce our goals and keep investors explicitly abreast as these milestones are achieved," stated ATS President and CEO Dan Brinker. "ATS is a company on the move, and we anticipate significant growth in 2008 and beyond -- we look forward to communicating our exciting story to investors as it continues to unfold."

About American TonerServ Corp.

("ATS") is a consolidator in the highly fragmented printer supplies and services industry. ATS acquires, integrates and manages independent businesses that deliver printer supplies, services and equipment to small/mid-sized businesses. Through its consolidation strategy, ATS plans to capture at least 3 - 5% market share ($250.0 MM annualized revenue) of the compatible toner cartridge industry, establishing itself as the brand of choice in the compatibles market. Please visit www.AmericanTonerServ.com.

About the Keating Companies

Founded in 1997, Keating Investments, LLC (www.keatinginvestments.com) is the parent company of Keating Securities, LLC, a Denver-based broker-dealer and NASD member that provides a turnkey solution to private companies going public via reverse merger. After Market Support, LLC is a wholly owned subsidiary of Keating Investments, LLC that provides investor financial marketing services to public companies that have gone public via reverse merger or other alternatives to an IPO.

Forward-Looking Statement:

Except for historical information contained herein, the matters set forth above may be forward-looking statements that involve certain risks and uncertainties that could cause actual results to differ from those in the forward-looking statements. Words such as "anticipate," "believe," "estimate," "expect," "intend" and similar expressions, as they relate to the Company or its management, identify forward-looking statements. Such forward-looking statements are based on the current beliefs of management, as well as assumptions made by and information currently available to management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors such as the level of business and consumer spending, the amount of sales of the Company's products, the competitive environment within the industry, the ability of the Company to continue to expand its operations, the level of costs incurred in connection with the Company's expansion efforts, economic conditions in the industry and the financial strength of the Company's customers and suppliers. The Company does not undertake any obligation to update such forward-looking statements. Investors are also directed to consider all other risks and uncertainties.

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