MESA, AZ--(Marketwired - April 20, 2016) - American Traffic Solutions (ATS), the leading provider of road safety cameras in North America, announces the release of its analysis, Distracted on Red, during National Distracted Driving Awareness Month. The analysis showcases the dangers of distracted driving behavior and impact on red-light running.
ATS sampled data from 67 intersections with red-light safety cameras across the United States over a three-month period. Distractions were coded into several categories, including cell phone use, looking away, eyes closed, smoking, eating/drinking, reading, and applying make-up. ATS data showed distracted red-light running increased by 58% from 2012 to 2015.
More information is available online at https://www.atsol.com/distracted-on-red
"Today, we live in a fast-paced world filled with all sorts of distractions. For drivers, distractions come in many forms ranging from cell phones to eating and drinking, to simply taking your eyes off the road to chat with a passenger," said Charles Territo, ATS spokesperson. "Red-light running is an incredibly risky behavior on its own, but when you add a distraction, the result can be deadly."
In 2014 alone, 3,129 were killed and 431,000 were injured in distracted driving crashes according to the National Highway Traffic Safety Administration. Red-light running is still the leading cause of urban crashes, according to the Insurance Institute for Highway Safety. Distracted driving increases red-light running and puts lives at risk.
ATS hopes that by building awareness about the dangers of distracted driving we can help make our communities safer for everyone. Ultimately the goal is to remind drivers to ignore distractions, concentrate on the road and stop on red.
American Traffic Solutions (ATS) is proud to be the market leader in road safety camera installations in North America. Nationally, ATS has more than 3,500 installed red-light, speed and school bus stop-arm safety cameras serving more than 30 million people. Additionally, ATS Fleet Services processes approximately nearly 50 million toll transactions and nearly 1 million violations every year. ATS is a 2016 recipient of the Better Business Bureau's Torch Award for Ethics. For more information, please visit: www.atsol.com