SOURCE: American Traffic Solutions, Inc.

American Traffic Solutions, Inc.

February 17, 2015 08:00 ET

American Traffic Solutions Salutes CDC Recognition of Red-Light and Speed Safety Camera Benefits

TEMPE, AZ--(Marketwired - February 17, 2015) - A new online tool from the Centers for Disease Control and Prevention (CDC) helps communities better quantify the benefits of red-light and speed safety cameras by calculating the economic benefits of the lives being saved and injuries prevented as a result of red-light and speed safety camera deployment.

Accessible to the public, the tool helps each of the 50 states identify the best mix of safety devices to implement based on their cost-effectiveness and their capacity to prevent the most injuries and save the most lives.

The interactive calculator, called the Motor Vehicle Prioritizing Interventions and Cost Calculator for States, or MV PICCS, estimates fatality and injury reduction results along with customized cost-benefit analyses for any combination of 12 different safety intervention tools, namely: alcohol interlocks, bicycle helmets, license plate impoundment, limits on diversion, motorcycle helmets, red-light cameras, saturation patrols, seat-belt enforcement campaign, seat belt law, sobriety checkpoints, speed cameras and vehicle impoundment.

MV PICCS can be viewed at http://www.cdc.gov/motorvehiclesafety/calculator/index.html.

American Traffic Solutions, the leading provider of road safety cameras in North America, recognizes MV PICCS as another means to enhance public awareness about the significant contributions red-light and speed safety cameras can make to any state whose leaders are formulating an effective way to deter dangerous motor vehicle crashes.

"At American Traffic Solutions, we continue to believe that motor vehicle crash numbers can best be reduced through enforcement, driver education and traffic engineering strategies. By including red-light and speed safety cameras in their interactive calculator, the CDC validates, as an independent third-party, the important place photo enforcement holds in any state, city or county level discussion on how to help enhance road safety and reduce the number of injuries or deaths that occur as a result of red-light running," said David Roberts, ATS President and Chief Operating Officer.

Traditional cost-benefit analyses or customized studies are among the reports visitors to MV PICCS can generate. For example, a user may plug in the state's available budget for safety measures and receive a list of safety tools prioritized by their effectiveness and still within the amount budgeted. Or, the user can apply predicted fine revenue to operational costs and produce a prioritized list of safety tools funded exclusively through fine revenue and ranked by effectiveness.

The CDC reports also provide an estimated number of lives saved and injuries prevented for each safety tool based on research review and 2010 crash statistics. To quantify the approximate total financial benefit to the state selecting any of the 12 safety tools, MV PICCS monetizes the fatality and injury reductions to each state using the costs of: medical, emergency services, market productivity, household productivity, insurance administration, workplace costs, legal costs, travel delays, and property damage.

Meanwhile, a new report from the AAA Foundation shows a majority of U.S. drivers support photo enforcement programs to prevent speeding in school zones and to stop red-light running. It also finds 86 percent of drivers favor a vision to reduce the number of people killed in motor vehicle crashes to zero. According to the National Highway Traffic Safety Administration, more than 10,000 people were killed in red-light or speed related collisions. The 2014 AAA Foundation Traffic Safety Culture Index may be viewed online at: https://www.aaafoundation.org/sites/default/files/2014TSCIreport.pdf.

About American Traffic Solutions:
American Traffic Solutions (ATS) is proud to be the market leader in road safety camera installations in North America. Nationally, ATS has more than 3,200 installed red-light, speed and school bus safety cameras. ATS has contracts in nearly 300 communities in 20 states and Washington, D.C. For more information, please visit: www.atsol.com or www.PlatePass.com. To view video that serves as a chilling reminder of the dangers that red-light runners present, visit ATS on YouTube here: http://www.youtube.com/ATSRoadSafety.

Contact Information

  • Contact:
    Charles Territo 
    Title: Senior Vice President of Communications
    Marketing and Public Affairs 
    Phone: (480) 443-7000
    Email: media@atsol.com