SOURCE: Americana Distribution, Inc.

June 13, 2006 08:30 ET

Americana Distribution Inc. Subsidiary, Americana Licensing, Inc., Obtains Exclusive World Wide Licensing Rights for American Icon Davy Crockett

MANALAPAN, NJ -- (MARKET WIRE) -- June 13, 2006 -- Americana Distribution Inc. (OTCBB: ADBN) today announced that its wholly owned subsidiary, Americana Licensing, Inc. (R & R Licensing Holdings, Inc.), has obtained exclusive world wide rights for licensing Davy Crockett including Davy Crockett, Inc.'s collection of certain registered trademarks.

Americana Licensing possesses extensive resources to help in the successful building of major brands, trademarks, products, characters, inventions and more. The company's services range from strategy development to structuring and negotiating licensing terms. Additionally, the company manages licensing programs for children's, corporate, celebrity and other brands.

"Davy Crockett is a true American icon who embodies the traits of self reliance and endurance," said Richard Blank, chief executive officer of Americana Licensing, Inc. "As a heroic pioneer, outdoorsman and statesman, Davy Crockett is a symbol of our American character.

"Crockett, as a brand, offers immense credibility and marketing power," added Blank. "The Brand appeals to the core values of what made this country great."

Blank said that Americana Licensing plans to re-launch this classic American brand and has targeted specific industries including: outdoor equipment, apparel and footwear for camping, hiking, hunting and fishing as well as other product categories that are driven by the consumer's spirit of adventure such as automotive and gaming to name a few.

"Even though we're a few months away from unveiling the total program, there's already been serious interest in putting Davy Crockett to work in 2006," said Blank. "Today's consumers face uncertainty and many difficult challenges. More than just recognition, the Davy Crockett brand offers a high level of inspiration and credibility. Long before people were talking about 'doing the right thing,' Davy Crockett was actually doing it in ways that people will always remember."

Davy Crockett was a celebrated hero, warrior and backwoods statesman. The renowned 19th-century American folk hero represented Tennessee in the U.S. Congress. However he will always be remembered for his historic stand at the Alamo where he died in 1836.

His life has been chronicled in nearly twenty major motion pictures most recently portrayed by Billy Bob Thornton in the 2003 release of "The Alamo." The initial Davy Crockett craze began with the widely popular television series produced by Walt Disney.

Defined by the quote: "First make sure you're right, then go ahead." Crockett's spirit lives on today as a true symbol of American patriotism.

About Americana Distribution, Inc.

Americana Distribution, Inc. has been involved in the multimedia publishing industry primarily in the areas of publishing and selling audio and print books in a variety of genres. Product sales have been conducted through a distribution network of retail stores, libraries and truck stops. Through its recent acquisition of Americana Licensing, Inc. the wholly owned subsidiary is a full-service agency representing corporations, brand owners, celebrities, athletes, inventors, artists, and designers. The company has established itself as a leader in licensing world heritage brands based on museum and palace properties, including the Historic Royal Palaces of England and the St Petersburg Russian Museum Collection as well as the world famous Hermitage Museum of St. Petersburg. Americana Distribution intends on seeking out acquisitions of companies that have products and services that can be can be used with its existing lines of distribution as well as companies that complement its long-range growth plans.

Safe Harbor statement under the Private Securities Litigation Reform Act of 1995: Except for historical information contained herein, the matters discussed in this press release are forward-looking statements that involve risks and uncertainties, including but not limited to economic, competitive, governmental and technological factors affecting the company's operations, markets, products and prices and other factors discussed in the company's various filings with the Securities and Exchange Commission.

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