SOURCE: Americana Distribution, Inc.

June 14, 2006 08:30 ET

Americana Distribution, Inc. Subsidiary, Americana Licensing, Inc., Obtains Exclusive World Wide Licensing Rights for American Folk Hero Paul Bunyan

MANALAPAN, NJ -- (MARKET WIRE) -- June 14, 2006 -- Americana Distribution, Inc. (OTCBB: ADBN) today announced that its wholly owned subsidiary, Americana Licensing, Inc. (R & R Licensing Holdings, Inc.), has obtained exclusive world wide rights for licensing Paul Bunyan including the collection of certain registered trademarks of the American folk hero.

Americana Licensing possesses extensive resources to help in the successful building of major brands, trademarks, products, characters, inventions and more. The company's services range from strategy development, to structuring and negotiating licensing terms. Additionally, the company manages licensing programs for children's, corporate, celebrity and other brands.

"Paul Bunyan represents an exceptional opportunity for powerful branding in a wide-range of product categories," said Richard Blank, Chief Executive Officer of Americana Licensing, Inc. "The real value of this brand is not only that it is so widely known, but it incorporates unparalleled strength, innovation and durability with tireless and good-natured enthusiasm. In so many ways, Paul Bunyan has always been the symbol of America's industrial greatness."

The company anticipates a full brand rollout within the next few months and has specifically targeted such burly industries as: outdoor and work boots and apparel; manual and power tools; garden, nursery, and logging products and equipment, and others.

"We've already seen a great deal of interest specifically in the targeted industries," said Blank. "It's quite obvious that Paul Bunyan branding is set to become a 'Giant' licensing success."

Few characters in American Folklore have attained the stature of the legendary Paul Bunyan. Stories about the mythical lumberjack and his giant blue ox, Babe, first started circulating through the logging camps of Michigan, Wisconsin and Minnesota during the late 19th century. As the tales grew, so did the legend which lives on today as a symbol of unparallel strength. As a testament to his legend, Paul Bunyan, along with John Henry, Mighty Casey and Pecos Bill, was featured as an American Folk Hero on a block of commutative stamps issued in 1996.

About Americana Distribution, Inc.

Americana Distribution, Inc. has been involved in the multimedia publishing industry primarily in the areas of publishing and selling audio and print books in a variety of genres. Product sales have been conducted through a distribution network of retail stores, libraries and truck stops. Through its recent acquisition of Americana Licensing, Inc. the wholly owned subsidiary is a full-service agency representing corporations, brand owners, celebrities, athletes, inventors, artists, and designers. The company has established itself as a leader in licensing world heritage brands based on museum and palace properties, including the Historic Royal Palaces of England and the St. Petersburg Russian Museum Collection as well as the world famous Hermitage Museum of St. Petersburg. Americana Distribution intends on seeking out acquisitions of companies that have products and services that can be can be used with its existing lines of distribution as well as companies that complement its long-range growth plans.

Safe Harbor statement under the Private Securities Litigation Reform Act of 1995: Except for historical information contained herein, the matters discussed in this press release are forward-looking statements that involve risks and uncertainties, including but not limited to economic, competitive, governmental and technological factors affecting the company's operations, markets, products and prices and other factors discussed in the company's various filings with the Securities and Exchange Commission.

Contact Information

  • Contact:
    Donna Silverman
    973-726-5241