SOURCE: Americana Distributing, Inc.

August 01, 2006 09:00 ET

Americana Distribution Inc. Subsidiary, Americana Licensing, Inc., Obtains Worldwide Licensing Management Rights for America's "Best in Class, Inc."

MANALAPAN, NJ -- (MARKET WIRE) -- August 1, 2006 -- Americana Distribution, Inc. (OTCBB: ADBN) today announced that its subsidiary, Americana Licensing, Inc. (R & R Licensing Holdings, Inc.) has obtained worldwide licensing management rights for America's Best in Class, Inc., an exciting new fitness and media enterprise striving to become The Brand associated with quality exercise programs.

According to Americana Licensing, Inc. CEO Richard Blank, the core of this unique business is an annual contest to find the best workout routines and fitness instructors in the U.S.; the contest culminates with finals broadcast nationally on network television in a special starring Olympic champion Bruce Jenner, all as a high-profile preamble to the launch of a line of America's Best in Class fitness DVDs featuring the winning workout routines and a variety of other formats utilizing the "best in class" exercise content from the contest.

"Given the obesity epidemic and relentless media attention on the importance of exercise, consumers' increasing need for a variety of quality exercise programs, and the fitness industry's acknowledged inability to provide this quality instruction consistently across the country, the market for America's Best in Class exercise products is big," says Fran Heller, founder and CEO of America's Best in Class. "But the market for licensing the America's Best in Class Brand is even bigger!"

Blank predicts that the licensing potential of America's Best in Class as a lifestyle brand can eclipse the company's core business.

"We're delighted to represent this exciting Brand," Blank said. "It offers a highly relevant consumer lifestyle platform and a perfect fit for manufacturers seeking to align their products with a 'best in class' positioning, an exciting property driven by network TV impact and celebrity star power, and a colorful, contemporary trademark that has international as well as domestic appeal."

Licenses will be offered to a range of fitness-related and other product categories, including apparel, footwear, food and beverages, paper goods, sporting goods and home décor.

Americana Licensing possesses extensive resources to help in the successful building of major brands, trademarks, products, characters, inventions and more. The company's services range from strategy development to structuring and negotiating licensing terms. Additionally, the company manages licensing programs for children's, corporate, celebrity and other brands.

About Americana Distribution, Inc.

Americana Distribution, Inc. has been involved in the multimedia publishing industry primarily in the areas of publishing and selling audio and print books in a variety of genres. Product sales have been conducted through a distribution network of retail stores, libraries and truck stops. Through its recent acquisition of Americana Licensing, Inc., the company manages licensing programs for corporations, brand owners, celebrities, athletes, inventors, artists, and designers. Based in the heart of New York City, the company possesses extensive resources to help in the successful building of major brands, trademarks, products, characters, inventions and more. The company has established itself as a leader in licensing world heritage brands based on museum and palace properties, including the Historic Royal Palaces of England and the St. Petersburg Russian Museum Collection. Additionally, the company manages licensing programs for children's, corporate, celebrity, and other brands. Americana Licensing, Inc. was founded by pioneers of the licensing and other industries with a history reaching back over 30 years.

Safe Harbor statement under the Private Securities Litigation Reform Act of 1995: Except for historical information contained herein, the matters discussed in this press release are forward-looking statements that involve risks and uncertainties, including but not limited to economic, competitive, governmental and technological factors affecting the company's operations, markets, products and prices and other factors discussed in the company's various filings with the Securities and Exchange Commission.

Contact Information

  • Contact:
    Richard Blank
    212-750-5001