SOURCE: Americana Distribution, Inc.

June 22, 2006 08:30 ET

Americana Distribution, Inc. Subsidiary, Americana Licensing, Inc., to Usher Davy Crockett Into the World of Animation and Character Licensing

MANALAPAN, NJ -- (MARKET WIRE) -- June 22, 2006 -- Americana Distribution, Inc. (OTCBB: ADBN) today announced that its wholly owned subsidiary, Americana Licensing, Inc. (R & R Licensing Holdings, Inc.), has been engaged by Davy Crockett, Inc. to explore animation and character-based licensing opportunities for Davy Crockett. Americana Licensing recently announced that it had obtained exclusive world wide rights for licensing Davy Crockett including Davy Crockett, Inc.'s collection of certain registered trademarks.

Americana Licensing possesses extensive resources to help in the successful building of major brands, trademarks, products, characters, inventions and more. The company's services range from strategy development, to structuring and negotiating licensing terms. Additionally, the company manages licensing programs for children's, corporate, celebrity and other brands.

"Davy Crockett is a powerful American icon who embodies the traits of self-reliance, individuality and doing the right thing even though the trail might be difficult," said Richard Blank, chief executive officer of Americana Licensing, Inc. "This brand is the embodiment of the virtues that comprise the American spirit. Davy Crockett needs no character development. He's a proven talent with the kind of leverage it takes to generate rapid and continued growth."

Blank said that for Davy Crockett, Americana Licensing has specifically targeted the education, television and many children's categories such as toys, electronics, games, attire and publishing.

The former U.S. Congressman and backwoods statesman is often defined by his legendary stand at the Alamo where he died in 1836. The Davy Crockett craze started with the widely popular Disney television series and most recently his life was chronicled in the movie "The Alamo" where he was portrayed by Oscar winner Billy Bob Thornton.

About Americana Distribution, Inc.

Americana Distribution, Inc. has been involved in the multimedia publishing industry primarily in the areas of publishing and selling audio and print books in a variety of genres. Product sales have been conducted through a distribution network of retail stores, libraries and truck stops. Through its recent acquisition of Americana Licensing, Inc. the wholly owned subsidiary is a full-service agency representing corporations, brand owners, celebrities, athletes, inventors, artists, and designers. The company has established itself as a leader in licensing world heritage brands based on museum and palace properties, including the Historic Royal Palaces of England and the St. Petersburg Russian Museum Collection as well as the world famous Hermitage Museum of St. Petersburg. Americana Distribution intends on seeking out acquisitions of companies that have products and services that can be can be used with its existing lines of distribution as well as companies that complement its long-range growth plans.

Safe Harbor statement under the Private Securities Litigation Reform Act of 1995: Except for historical information contained herein, the matters discussed in this press release are forward-looking statements that involve risks and uncertainties, including but not limited to economic, competitive, governmental and technological factors affecting the company's operations, markets, products and prices and other factors discussed in the company's various filings with the Securities and Exchange Commission.

Contact Information

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