SOURCE: AmericanLife TV Network

April 29, 2008 09:24 ET

AmericanLife TV Network Named 2008 CableFAXIES Awards Finalist For Its "I'm a Baby of a Baby Boomer" Ad Campaign

Campaign Was Created by Ad Guru George Lois and Features Famous Baby Boomers and Their Children; Winners to Be Announced May 6th at the National Press Club in Washington, D.C.

WASHINGTON, DC--(Marketwire - April 29, 2008) - AmericanLife TV Network(SM) (www.americanlifetv.com), the cable network devoted to the Baby Boomer generation, was named by CableFAX as a CableFAXIES Awards finalist. The CableFAXIES Awards are presented by CableFAX Daily and CableFAX Magazine to salute the year's most outstanding communications initiatives and programs in the highly competitive and dynamic Cable arena. The coveted awards set the industry benchmark for excellence across all areas of PR and Marketing.

AmericanLife TV Network (ALN) was selected for its "I'm a Baby of a Baby Boomer" campaign, a series of commercials that feature famous baby-boomers and their kids. The network is nominated in the Advertising Campaign for a Cable Network category and the winner will be announced on May 6 at the National Press Club in Washington, D.C.

Created by legendary adman George Lois, the sons and daughters of famous American Baby Boomers pay tribute to their celebrity parents and the incredible Woodstock Generation. George Lois, whose reputation as a media guru precedes him with his breakthrough ad campaigns for the now iconic media brands MTV, Esquire Magazine, USA Today and ESPN.

The children of Academy Award winning actress Susan Sarandon, superstar football Hall of Famer Joe Namath, Vanity Fair editor Graydon Carter, Pop artist pioneer James Rosenquist, hockey legend Bobby Nystrom, pioneer African-American morning news anchor René Syler, and musical theater stage sensation Patti LuPone lovingly and playfully banter with their Baby Boomer parents as they re-experience the essence of that revolutionary generation. To view the campaign, visit www.goodtv.com or www.americanlifetv.com.

"The AmericanLife TV team is delighted to be recognized by CableFAX for our Baby of a Baby Boomer campaign," says COO, Larry Meli. "This campaign encompasses what our network stands for, socially-responsible family-friendly entertainment."

According to Cable360.net, the finalists in this year's awards program are from networks, MSOs, PR Firms, vendors and corporations. The winners will be announced on May 6th at an awards luncheon at the National Press Club in Washington, DC.

"We are getting alot of positive feedback from our audience about this campaign," comments Vice President of Programming for ALN, Mark Ringwald. "The viewers love to see the famous baby boomers they grew up watching, interacting with their kids the same way they are interacting with their own!"

About CableFAX

CableFAX is the most trusted brand in the industry, providing cable executives with the most original, comprehensive and insightful overview of the latest industry news and strategic initiatives. CableFAX offerings include a wide range of resources for cable professionals, including CableFAX Daily, CableFAX: The Magazine, award programs, Webinars, guidebooks, networking events and workshop. For more information, visit www.cable360.net.

About AmericanLife TV Network(SM)

AmericanLife TV Network™ (www.americanlifetv.com) is the cable network devoted to America's baby boomer generation. The network delivers classic TV, lifestyle, original and socially responsible programming that addresses compelling issues important to today's mature audience. ALN offers VOD and broadband programming. For more information, or to get AmericanLife TV Network™ call your local cable or satellite provider or visit us at http://www.americanlifetv.com/.

Contact Information

  • Press Contact:
    Priscilla Clarke
    Clarke & Associates
    (202)723-2200
    Email Contact