SOURCE: AmericanLife TV

November 30, 2007 13:00 ET

AmericanLife TV Teams Up With Ad Guru, George Lois to Launch "I'm a Baby of a Baby Boomer" Ad Campaign

Susan Sarandon, Joe Namath, James Rosenquist, Patti LuPone and Other Famous Baby Boomers and Their Children Capture the Spirit of the Network

WASHINGTON, DC--(Marketwire - November 30, 2007) - Larry Meli, President and COO of AmericanLife TV Network, today unveiled a new TV and print advertising campaign and new logotype for his baby boomer network. Created by legendary adman George Lois, the sons and daughters of famous American Baby Boomers pay tribute to their celebrity parents and the incredible Woodstock Generation.

The 30-second spots will air on cable television channels beginning late November 2007 and will continue through April 2008. There will be an on-air campaign customized for cable affiliates to run Nov. 2007-April 2008. The print campaign will include national advertising and outdoor billboards in New York and Los Angeles. The campaign will also premiere a new logo type, created by ad guru, George Lois. The new logo, a yellow daisy flower, makes a nostalgic connection to the Woodstock generation of "Baby Boomers" that signified the sentiment of "Make Peace Not War" during of that era in history.

The children of Academy Award®-winning actress Susan Sarandon, superstar football Hall of Famer Joe Namath, Vanity Fair editor Graydon Carter, Pop artist pioneer James Rosenquist, hockey legend Bobby Nystrom, pioneer African-American morning news anchor René Syler, and musical theater stage sensation Patti LuPone lovingly and playfully banter with their Baby Boomer parents as they re-experience the essence of that revolutionary generation.

Speaking of the inspiration for the ad campaign, Larry Meli said, "I was telling George Lois about how my 20-year-old son Peter was telling me, of all people, about how the Baby Boomer generation changed the world in just one decade -- and a day later George delivered 'I'm a Baby of a Baby Boomer!'"

George Lois, whose reputation as a media guru precedes him with his breakthrough ad campaigns for the now iconic media brands MTV, USA Today and ESPN, added, "It was a joy to create advertising for such an entertaining media channel -- but specials such as the upcoming 'Poverty in America' (with Martin Luther King III) make it as important as anything I've ever done."

AmericanLife, a Baby Boomer TV channel, speaks to the interests and values of the Boomer Generation, delivering original lifestyle shows, classic TV shows of the past, and socially responsible documentaries such as "A Journey to Darfur," the critically acclaimed TV special by Nick and George Clooney that revealed the horror of that genocide to the world. More information is available at www.americanlifetv.com

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