SOURCE: Zazzle

Zazzle

May 02, 2011 15:37 ET

Americans Rush to Zazzle to Create Products Celebrating the Death of Osama Bin Laden; First Product Created Within Minutes of Announcement

As People Use Twitter for Breaking News, They Look to Zazzle to Instantly Create Content; Thousands of "Osama Is Dead" Products Created and Purchased in the Past 12 Hours

REDWOOD CITY, CA--(Marketwire - May 2, 2011) - As Americans took to the streets to celebrate the death of Osama Bin Laden, they also took to Zazzle, the world's leading platform for quality custom products, to create apparel, iPhone cases, stickers, posters, and other products expressing their feelings of triumph and vindication. Within minutes after the story broke on global news outlets and social media platforms, Zazzle users had already created the first product related to the death of Osama Bin Laden -- at 10:37 PM ET on May 1, 2011 -- a t-shirt reading "May Day End of Osama 05.01.11."

Since the announcement last night, thousands more products have been created related to the death of Osama Bin Laden. Though Zazzle's custom design tool enables consumers of any political persuasion to publicly express their opinions on various products, the overwhelming tone of the Zazzle marketplace has been one of celebration. Products include stickers showing the Statue of Liberty holding Osama Bin Laden's bloody head in place of her iconic torch, t-shirts reading "Rest in Hell Osama Bin Laden," and iPhone cases with Uncle Sam saying "We Got You Osama Bin Laden." The most popular products are shirts, stickers, and iPad cases featuring the slogan "Obama Got Osama."

"As global citizens turn to Twitter to disseminate breaking news, so too do they turn to Zazzle for 'breaking' content and products. Because Zazzle offers users instant ability to create custom products that feature whatever text, photos, or designs users want, it inherently offers a way for people to outwardly express themselves. As political and public events arise, Zazzle is often one of the first outlets consumers use to express their opinions," says Mike Karns, Director of Marketing for Zazzle. "The death of Osama Bin Laden has largely been celebrated as a major triumph in the U.S. and consumers reacted by immediately creating products on Zazzle to express their excitement."

Osama Bin Laden related merchandise can be viewed and purchased at: http://www.zazzle.com/osama+gifts

About Zazzle
Zazzle is the world's leading platform for quality custom products. Zazzle's proprietary technology enables individuals, professional artists, and major brands, including Disney and Hallmark, to create and offer billions of unique products for customers worldwide. Zazzle's rapidly expanding product base covers every topic imaginable and includes t-shirts, business cards, invitations, in addition to a variety of custom gifts. Upon creation, products are instantly and accurately visualized on the site and offered in the Zazzle marketplace. When ordered, each product is made on-demand, typically within 24 hours. Launched in 2005 and based in Redwood City, California, Zazzle's vision is to redefine commerce, powered by the world's imagination.

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