SOURCE: Cosmetologists Chicago

Cosmetologists Chicago

January 31, 2012 10:07 ET

America's Beauty Show: Showcasing Hot, New Beauty Products Coming to "A Salon Near You"

Saturday, Sunday, Monday -- March 3, 4, 5, 2012 -- McCormick Place

CHICAGO, IL--(Marketwire - Jan 31, 2012) - 60,000 beauty salon professionals will come to Chicago for America's Beauty Show (ABS) to be held at McCormick Place (West) Saturday, Sunday and Monday -- March 3, 4, 5 - 2012. According to the Chicago Convention & Tourism Bureau, the three day show has a $60.2 million impact on the local economy. There are over 65,000 licensed salon professionals in the State of Illinois.

What is America's Beauty Show? It's the place where beauty salon professionals from all over the Midwest come to view over 400 manufacturer exhibits and to learn what's new and hot in beauty products/trends and new techniques in hairdressing, hair extensions, hair color, skin care and nail care. They'll discover what's new in hair dryers, flat irons, and curlers. Oils for the hair are big (Moroccan, Macademia, SeaExtend Silkening Oil Treatment) for adding moisture and shine, and new skin care products will help us maintain the Fountain of Youth (BioElements Advanced VitaMineral Deep Detox Mask filters out toxins in the skin). There's an exciting new collection from Cricket of Ultra Smooth Combs that are actually infused with Keratin protein and a special blend of Argon and Olive Oils to help hydrate and repair damaged hair and reduce frizz as you comb. Then there are the new Power Pedicure and Manicure from CND Shellac -- guaranteed No-Chip for at least two weeks. Beautiful models, glitz, glamour, sexy stage circuses, and instruction from international Beauty Stars including Nick Arrojo, Luis Alvarez, Sam Villa, Beth Minardi, Mark Hayes from Wella, Sonya and Christopher Dove, and many more; with ongoing, high-energy stage presentations from Clairol, Essie, Bed Head, Sebastian and more -- including lots of ways to add hair.

America's Beauty Show is owned and produced by Cosmetologists Chicago, one of the nation's largest associations of salon professionals, now celebrating its 100th Anniversary.

America's Beauty Show: where salon professionals go to find out what's new, what's hot, and what consumers can expect to see at their local salons in coming weeks! For more show details go to www.americasbeautyshow.com.

Contact Information

  • CONTACT:

    Dori Wilson Public Relations
    dori@doriwilsonpr.com
    Subject line: Press Credentials
    312.951.7575