SOURCE: Baby Abuelita Productions, LLC

Baby Abuelita Productions, LLC

February 13, 2009 12:20 ET

America's Favorite Hispanic Grandparents Are Coming to DVD

MIAMI, FL--(Marketwire - February 13, 2009) - Peace Arch® Home Entertainment, LLC, the U.S. home entertainment joint venture between Peace Arch® Entertainment Group Inc. (AMEX: PAE) (TSX: PAE), and ContentFilm plc (AIM: CFL), along with Baby Abuelita Productions, the maker of the lovable Hispanic grandparent dolls that have captured America's heart, are pleased to announce the DVD release of "Baby Abuelita."

"Baby Abuelita" introduces children to Abuelita Rosa and Abuelito Pancho, the "Abuelitos" every child would love to have! They live in a fun house on Fiesta Beach, where children can experience exciting and magical adventures with great songs such as "Los Pollitos Dicen." The first title in the series, "Baby Abuelita: Family Fiesta," features three episodes and is loaded with bonus features.

"We have been looking to expand our children's property into the Hispanic market," says Berry Meyerowitz, president of Peace Arch Home® Entertainment. "The Baby Abuelita series is a great fit as it entertains and educates children while staying true to Hispanic heritage."

"The 'Family Fiesta' DVD is a bilingual animated series aimed at the pre- school market," says Carol Fenster, CEO of Baby Abuelita. "The 'Baby Abuelita' series was developed to preserve Hispanic heritage through adventures and musical fun for the entire family."

Baby Abuelita is quickly becoming a leading children's Hispanic property having already received numerous toy and home video awards from parenting and children's industry organizations, including iParenting Media, Mother's Choice Awards, and Creative Child Magazine.

Peace Arch® Home Entertainment will be releasing "Baby Abuelita: Family Fiesta" on DVD on March 17, 2009. The DVD will be available for $14.99 SRP at major retailers across the United States.

            "Baby Abuelita: Family Fiesta" - Specifications:

                        Street Date: March 17, 2009

                        Pre-Order: February 17, 2009

                           Run time:  60 minutes

                 Special Features: Sing alongs, Flash Cards

                                SRP: $14.99

                   Language: English and Spanish Language

About Peace Arch® Entertainment Group Inc.

Peace Arch Entertainment produces and acquires feature films, television and home entertainment content for distribution to worldwide markets. Peace Arch owns one of the largest libraries of top quality independent feature films in the world, featuring more than 2,000 classic and contemporary titles. For additional information, please visit www.peacearch.com.

About ContentFilm plc

ContentFilm plc (AIM: CFL) is a pre-eminent owner of media rights supported by strong film, TV and digital sales divisions. Further information on the Company and details of the individual titles that make up the Company's available library is at: www.contentfilm.com.

About Baby Abuelita Productions:

Baby Abuelita was founded by two working moms who shared a vision to leverage traditional Spanish-language childhood songs ensuring that Hispanic heritage is preserved, passed along to the next generation and easily accessible for everyone. The growing product line is distributed at over 3,000 retailers nationally including Wal-Mart, Target, Toys R Us, Kmart, and Amazon.com, or at www.babyabuelita.com. The collection features five dolls: Abuelita Rosa, Abuelito Pancho, Baby Andrea, Baby Tita and Baby Mimi as well as two interactive sing-a-long books now sold on the Baby Abuelita website. Each 17" plush doll (SRV of $24.99) sings a different group of songs in a voice reflective of the doll's character at the press of its hand and comes in packaging designed to look like a rocking chair. The "Sing Along with Abuelita Rosa Book" (SRV of $12.50) and "Sing Along with Abuelito Pancho Book" (SRV of $12.50) are hardcover and have five musical buttons that play music for the songs in the book in both Spanish and English.

Visit www.babyabuelita.com for more information.

Contact Information

  • MEDIA CONTACT
    Carol Fenster
    Baby Abuelita
    305-662-7320