SOURCE: Dream Dinners

March 01, 2012 05:03 ET

America's Leading Meal Assembly Company, Dream Dinners Celebrates 10 Years

New Look; New Website; Plus, Greatest Hits Retro Menu in March

SNOHOMISH, WA--(Marketwire - Mar 1, 2012) - Ten years ago, gas averaged 1.61 per gallon. The first American idol was voted in, and in the rural American community of Snohomish, Washington, two soccer moms accidentally invented a revolution in dinner preparation that spread across America -- the 100 million dollar meal assembly industry. They hit a nerve. Time starved moms needed a dinnertime solution.

Today, Dream Dinners is running strong with 100 stores nationwide from coast-to-coast aimed at saving busy moms, dads and working singles the time and hassle of grocery trips, meal preparation and cleanup, while providing healthy fresh dinners. In 2002, co-founders and friends, Stephanie Allen and Tina Kuna, began with the mission of making their own lives easier by fixing and freezing fresh dinners in their kitchen by the dozen. They would thaw three of them each week for busy nights so that they could enjoy quality time in the dinner hour instead of rushing in a food court style of disconnectedness. Soon their assembling parties were overflowing with friends which led to the lease of one store location and grew to be the hottest food franchise to hit strip malls in suburban America at the turn of the millennium. "We are so proud and excited to celebrate 10 years of helping families to get back around the dinner table and connect," says Allen. "It is our poignant life mission," adds co-founder Tina Kuna, who emphasizes the value of family dinner hours even more so since battling breast cancer this past year. "It's what really matters."

Since 2002, a lot of industry competitors hit the market and fell, but Dream Dinners remains strong and true to its core mission which has led a lineup of celebrity chefs to partner with them on the menu over the past decade. Dream Dinners CEO Darin Leonard says, "Unlike any time since the Depression, the trends in America are all about family, downsizing, simplification, and relationships. One area that has exploded in the consciousness of Americans is the family dinnertime. Americans are fighting to restore security in their lives."

The company's core mission resonates in the pages of the #1 New York Times bestselling book, "The Hour That Matters Most, The surprising Power of the Family Meal" co-authored by Allen and Kuna who partnered with family psychologists, Drs. Les and Leslie Parrott.

So what's next for Dream Dinners in the next ten years? Continue to strengthen American families at the center of their home: The dinner table.

It all begins in March. Dream Dinners celebrates ten years of providing an easier lifestyle. At the same time, Dream Dinners is aggressively evolving to provide greater food, service and a platform for customer engagement as the brand evolves.

10 year Anniversary highlights include:

1. A Greatest Hits Menu: Featuring guest and founder favorites for each of the past 10 years.
2. New Website Coming in April: Aims to provide a platform for a high level of customer engagement and testimonial sharing.
3. New Brand Evolution: Fresh look for today's modern woman.
4. Introductory Offer: Try Dream Dinners lifestyle with a sampling of dinners at $74.95

Founded in 2002, Dream Dinners, Inc. is the recognized originator of the $100 million meal assembly industry headquartered in Snohomish, Wash. Present in about 30 states, Dream Dinners saves its guests both valuable time and money

Contact Information

  • Contact:
    Charlotte Starck
    Starck Hines Group for Dream Dinners
    Email Contact