SOURCE: City of Sturgis Rally Department

August 04, 2005 08:00 ET

America's Motorcycle Rally

Sturgis Motorcycle Rally Rumbles Into South Dakota's Black Hills

STURGIS, SD -- (MARKET WIRE) -- August 4, 2005 -- The rumble of tens of thousands of motorcycles is growing in the creek-carved canyons of South Dakota's fabled Black Hills as one of the world's largest rallies gets into high gear this weekend.

Held amid pine-clad cliffs and some of America's most recognized mountain memorials, the Sturgis Motorcycle Rally has grown to become one of the world's oldest, largest and greatest get-togethers. The 65th annual event runs Aug. 8-14.

More than a half-million motorcycle enthusiasts traveled to the Black Hills of South Dakota for the rally last summer -- nearly doubling the state's population -- drawn to the unique combination of scenery, outstanding touring roads, music and non-stop party action in downtown Sturgis.

"The Black Hills are home to the highest concentration of parks, monuments and memorials in America," says Sturgis Mayor Mark Zeigler. "When you can see the four faces of freedom at Mount Rushmore, stop by Crazy Horse Memorial and witness the carving of the legendary Lakota leader, drive through buffalo herds in Custer State Park and return to Sturgis for a concert -- all in one day -- you begin to grasp the attraction that is the Sturgis Motorcycle Rally."

In addition, Zeigler says tens of thousands of bikers take excursions to nearby Devils Tower National Monument, Wind Cave National Park, Jewel Cave National Monument, and the 244,000-acre moonscape of Badlands National Park.

"The Black Hills are beyond all expectations," says Lisa Weyer, the rally's executive director. "When combined with a half-million bikers, a menagerie of vendors, food courts, bars, concerts, custom bike builder booths and manufacturer's displays, you've got what we like to describe as 'America's Motorcycle Rally.'"

The Sturgis Rally continues to grow (2004 attendance ranked second only to the 60th anniversary event in 2000), attracting bikers from throughout the U.S. and more than three dozen foreign countries.

"Whether you're interested in touring phenomenal roads, tasting great food, touching the latest in custom accessories, boogying to the hottest bands, partying or sitting quietly by a clear-running trout stream, the Sturgis Rally has your number," Weyer says. "Most people tell us that this rally is not only the highlight of their summer, it's the highlight of their life."

For more information about the Sturgis Rally, call 605/720-0800, email rallydepartment@sturgismotorcyclerally.com or visit the rally website at www.sturgismotorcyclerally.com.

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