SOURCE: Business Review USA

Business Review USA

March 10, 2011 14:48 ET

America's Top CFOs at Apple, Google, Coca-Cola and IBM in Business Review USA

SAN DIEGO, CA--(Marketwire - March 10, 2011) - Business Review USA, the top digital media source for American business news, takes a look at the top CFOs at America's most recognized brands.

Finance chiefs and top economists say that the U.S. economy will grow no more than 2.5 percent annually for the next two to three years. There is tremendous opportunity to build the world's economy and America's top CFOs are working hard to bring optimism to the board room. While consumers have brought on billions of debt upon themselves -- and not to mention all of those homes that are under foreclosure -- the nation's economy is aimed for growth.

"The first thing we did was develop a clear strategy -- focused first and foremost on our consumer and customer base," says Jack Bergstrand, former CFO of The Coca-Cola Company. "Then, we implemented a massive restructuring, to eliminate all costs not associated with that strategy. As part of this we reduced our manufacturing plants by 50 percent and invested heavily in those that remained. In addition, we reduced our data centers from 68 to 1 and our administrative centers from 68 to 3. We worked very well as a team, we never took our eye off the strategy (even though, just like with all companies, there were many distractions). As a result the company achieved excellent and sustainable results -- happy customers, steady gross profit growth, reduced expenses as a percent of revenue, increased return on assets, and increased cash flow."

Read the full article, here.

About Business Review USA
Business Review USA is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout the United States. Business Review USA is the territory-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news.

Business Review USA is headquartered in San Diego, California, with an additional office in Boston. For more information, contact 1-760-827-7800 or visit

Contact Information

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    Nadia Ibanez
    Business Review USA
    Telephone: (760) 827-7151
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