SOURCE: Oracle Corporation

Oracle Corporation

October 31, 2012 08:00 ET

Ameristar Casinos Bets on Oracle GoldenGate's Real-Time Data Integration to Help Improve Overall Customer Experience

Integrates Data From 14 Heterogeneous Sources to Support Real-Time Business Intelligence

REDWOOD SHORES, CA--(Marketwire - Oct 31, 2012) - Oracle (NASDAQ: ORCL)

News Facts

  • Ameristar Casinos, Inc., an innovative casino gaming company, deployed Oracle GoldenGate's real-time data integration technology to help improve customer service. 
  • Ameristar needed a single solution that could easily integrate data from heterogeneous sources, enabling real-time business intelligence to develop more targeted marketing initiatives.
  • A component of Oracle Fusion Middleware, Oracle GoldenGate enables real-time data integration of Ameristar's promotional and gaming data from 14 data sources across its 8 casino hotel properties, including the Aristocrat gaming and MGT promotional management platforms running on Microsoft SQL Server 2000 databases, into a central Teradata data warehouse. 
  • The new Oracle GoldenGate solution has significantly reduced latency to the enterprise data warehouse, enabling Ameristar to use real-time customer data to provide timely, actionable information to its analysis and marketing teams and improve the overall customer experience.
  • With centralized information from all of its properties, Ameristar can more easily evaluate business opportunities, including marketing promotions, as well as have near real-time visibility into the financial status of the company using the data coming from the gaming systems.
  • Previously, Ameristar used a complicated replication solution that involved multiple vendors and an intrusive trigger-based data capture that required dedicated personnel to manage the replication solution.
  • Oracle GoldenGate delivers a flexible and reliable solution that is easy to deploy, manage and update, delivering significant savings in operational costs for Ameristar.

Supporting Quote

  • "We needed a way to integrate all of our disparate data from across our casino hotel properties to make real-time business decisions," said Toni Pepper, Ameristar's CIO. "With Oracle GoldenGate we have been able to integrate real-time data from numerous sources, enabling real-time business intelligence to deliver more targeted, personalized marketing initiatives and campaigns -- to better serve our customers." 

Supporting Resources

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