SOURCE: Qualtrics

Qualtrics

November 06, 2013 08:00 ET

Ameritest Saves Tens of Thousands With Qualtrics Research Suite

Research Firm Standardizes on Qualtrics Survey Platform to Gather Real-Time Business Insight

PROVO, UT--(Marketwired - Nov 6, 2013) -

News Synopsis
Qualtrics, the world's leading enterprise survey technology provider, today announced that Ameritest, a prominent advertising research firm, has standardized on Qualtrics Research Suite. Ameritest uses the survey platform to provide real-time, actionable intelligence to its Fortune 500 clients, while simultaneously reducing research time and costs. Ameritest clients include Turner Broadcasting (TNT, TBS), Kellogg's and McDonald's.

Sophisticated Functionality Required
Flexibility:

  • The Qualtrics implementation was at the center of a broader initiative to establish a modern, flexible, scalable cloud-based survey platform that could easily integrate with other technology applications.
  • Ameritest has several unique, industry-patented research capabilities, which very few survey platforms have the technical capability to support. Picture Sorts®: The Flow of Attention® and Flow of Emotion® are performance measures that help Ameritest customers understand the moment-by-moment impact ads have on viewers. It does this by measuring the specific points where viewers are most engaged with and respond emotionally to an advertisement. Qualtrics Research Suite supports this capability without requiring IT involvement.
  • Qualtrics Research Suite replaced Ameritest's legacy survey tool, which lacked the cross-platform support and the advanced capabilities that Qualtrics offers, including the ability to function on a variety of operating systems.

Efficiency:

  • Ameritest also needed to speed up the survey creation process, a lengthy and difficult effort with its prior survey tool. Qualtrics Research Suite provides Ameritest with an intuitive user interface, equipped with an extensive library of pre-built question types and engaging survey formats. This functionality simplifies survey creation, while still offering the sophisticated functionality required.
  • As a result, the company has doubled the number of surveys issued per quarter and has simultaneously reduced the turnaround time for clients by 75 percent, greatly impacting the bottom line, and allowing the firm to take on more projects. In addition, because Ameritest has cut its research timeline to five days or less, its clients can now research at multiple phases of the ad production process.

Savings:

  • Ameritest's legacy platform required expensive programming to facilitate mobile surveys, an important channel for Ameritest and one that its clients demand. Qualtrics addressed the need with Qualtrics Mobile, which quickly and easily optimizes surveys for mobile devices.
  • Qualtrics has saved Ameritest tens of thousands of dollars by providing a single survey-based technology platform to address the advanced research needs of its client base.

Supporting Quotes

  • "Our clients depend on Ameritest to produce the insights that they need to deliver the most impactful advertising campaigns possible," said Sean Scott, CIO, Ameritest. "With Qualtrics we get all of the functionality that we need in a deceptively intuitive user interface, while reducing survey creation time and overhead costs. It's a win for both Ameritest and our clients."
  • "Ameritest has a long-standing commitment to the thousands of customers who depend on the company to help them understand the impact that their ads will have on target audiences," said Danielle Wanderer, head of marketing, Qualtrics. "By providing an enterprise survey platform to conduct research more quickly, easily and cost-effectively, we're empowering Ameritest to act on those customer insights faster than their competitors."

Supporting Resources

About Qualtrics
Qualtrics is the world's leading enterprise survey technology provider. Qualtrics makes it easy to capture real-time customer, market and employee insights that inform data-driven business decisions. Enterprises, academic institutions, and government agencies rely on the Qualtrics platform to gather and understand customer satisfaction, NPS, customer experience, brand, market, and employee performance feedback.

Founded in 2002, Qualtrics serves more than 5,000 enterprises worldwide, including half of the Fortune 100 and 96 of the top 100 business schools. For more information and a free trial, visit www.qualtrics.com.

Contact Information

  • Contact Info

    Christine Randle
    Qualtrics
    +1.240.291.3074
    @Qualtrics
    Email Contact

    Miles Daniels
    LEWIS PR for Qualtrics
    +1.415.432.2400
    @lewisprus
    Email Contact