SOURCE: Accessible Media

Accessible Media

November 24, 2016 15:35 ET

AMI to air TSN's broadcast of the 104th GREY CUP presented by Shaw with live described video

TORONTO, ON--(Marketwired - November 24, 2016) - Accessible Media Inc. (AMI) announced today that it has once again partnered with the CFL and TSN to broadcast the 104th GREY CUP presented by Shaw at BMO Field in Toronto with live description, making the game accessible to Canadians who are blind or partially sighted.

Last year AMI-tv's broadcast of the Grey Cup reported an average audience of more than 26 thousand viewers during the four and a half hour broadcast with a peak audience of more than 50 thousand viewers at 8 p.m.

"We're very pleased to be airing the Grey Cup again this year after being so well received in 2015," explains Brian Perdue, Director of Programming for AMI-tv. "The Grey Cup is a Canadian tradition and we're proud to provide the blind and partially sighted community with a means to enjoy a live broadcast of the game."

AMI-tv's coverage of the 104th GREY CUP presented by Shaw begins Sunday, November 27 at 4 p.m. EST. Veteran broadcasters Rob Simpson, Norma Jean Wick and Randy Urban will deliver all of the game action as well as the half time performance, using the art of live described video to explain any key visual elements of the broadcast for Canadians living with vision loss.

Check your local listings for the AMI-tv channels in your area. For further information on AMI and its programs and initiatives, please visit www.AMI.ca.

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About Accessible Media Inc.

Accessible Media Inc. (AMI) is a not-for-profit multimedia organization serving more than five million Canadians who are blind, partially sighted, deaf, hard of hearing, mobility or print restricted. Operating three broadcast services, AMI-tv and AMI-audio in English and AMI-télé in French, AMI's mission is to make accessible media for all Canadians. To learn more visit AMI.ca and AMItele.ca.

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