The TAS Group

October 13, 2009 09:00 ET

AMICAS Generates Record Bookings With Help From The TAS Group

TAS Methodology and Sales Performance Automation Software Also Enables Standardization of Best Practices During Acquisition Integration

SEATTLE, WA--(Marketwire - October 13, 2009) - The TAS Group (, the world leader in Sales Performance Automation, today announced another customer success with AMICAS, Inc., the leading independent provider of imaging IT solutions in healthcare. AMICAS implemented The TAS Group's sales methodology and Dealmaker sales performance automation platform in 2008 and has seen 33 percent organic bookings growth over the four quarters ending June 30, 2009, despite a challenging economic environment.

The TAS Group's sales methodology, process, and Dealmaker on-demand software were used by AMICAS to transform their sales organization's performance. Having previously used event-based training, Dealmaker's ability to reinforce best practices for sales people on a daily basis proved to be a welcome change.

"Use of The TAS Group's methodology has been an integral part of our sales success over the last year," said Paul Merrild, senior vice president, marketing and business development for AMICAS. "We've always been believers in sales methodology and process, and Dealmaker's unique on-demand technology adds the daily reinforcement that was missing in past approaches."

AMICAS has also driven further growth through acquisition, having successfully acquired and integrated Emageon earlier this year. A key piece of any successful merger is to integrate sales approaches, and ensure that customers and prospects are handled with a consistent level of service in order to ensure that the combined company can fulfill the promise of value creation for its shareholders. Use of the TAS methodology has helped AMICAS to standardize on sales best practices with Emageon's sales staff.

"We are proud to be associated with a cutting-edge customer like AMICAS," said York Baur, CMO of The TAS Group. "Their commitment to sales excellence is exemplary, and it's gratifying to see our sales methodology, process, and technology play a part in their success."

AMICAS® is a registered trademark and service mark of AMICAS, Inc.

About AMICAS, Inc.

AMICAS, Inc. ( is a leading independent provider of imaging IT solutions. AMICAS offers the industry's most comprehensive suite of image and information management solutions -- from radiology PACS to cardiology PACS, from radiology information systems to cardiovascular information systems, from revenue cycle management solutions to enterprise content management tools designed to power the imaging component of the electronic medical record (EMR). AMICAS provides a complete, end-to-end solution for radiology practices, imaging centers, and ambulatory care facilities. Hospitals and integrated delivery networks are provided with a comprehensive image management solution for cardiology and radiology that supports EMR strategies to enhance clinical, operational, and administrative functions.

About The TAS Group

The TAS Group provides Sales Performance Automation to companies that want to achieve sustained, predictable and profitable revenue growth. It exists to guide and motivate global sales teams to win profitable business faster from target customers through a combination of methodology, process and technology. The TAS Group has helped over 650,000 sales professionals succeed and has global presence serving organizations in all major global economies with native language speaking, culturally attuned sales effectiveness experts, and solutions available in up to 14 languages. The TAS Group delivers proven sales methodology and process with its Dealmaker on-demand sales performance automation platform, which integrates with popular CRM products from, Oracle, and Microsoft. The TAS Group hosts and moderates the Sales 2.0 Network (S20N,, a global, virtual thought leadership forum to discuss issues relevant to sales professionals in a Web 2.0 world. The only sales effectiveness organization with continuous multi-million dollar investment in its own methodology and technology R&D center, The TAS Group is headquartered in Seattle, with international headquarters in Dublin, Ireland, and Reading, England. Visit

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Contact Information

  • For further information, please contact:
    Steve Stratz
    Illuminate Public Relations for The TAS Group
    Email Contact