March 10, 2015 17:00 ET

Amidst Period of Rapid Growth, Global Red Selects FinancialForce ERP to Replace Legacy Systems and Support Scalability

Australian Lifecycle Marketing Agency to Use FinancialForce Financial Management and FinancialForce Professional Automation Services for Unified Platform and to Automate Workflow

SAN FRANCISCO, CA--(Marketwired - Mar 10, 2015) -, the leading cloud ERP provider on the Salesforce1 Platform, today announced that Global Red, a top Australian data-driven lifecycle marketing agency, has selected FinancialForce ERP solutions -- FinancialForce Financial Management and Professional Services Automation -- to replace a number of disconnected legacy systems and update important business processes during a key growth stage for the company. The selection news follows's official announcement that it's expanding operations globally to Australia and New Zealand through a new, fully supported office in Sydney.

With over 16 years of experience and more than 80 experts working to deliver marketing solutions across digital media, engagement, data insights and customer loyalty in the Asia Pacific region, Global Red is seeing a period of significant growth. As the largest and only Gold level Salesforce Marketing Cloud partner, Global Red was utilizing numerous disparate systems and knew that with its current order and billing processes in place, the company would not be as efficient as it needed to be. In line with the marketing and data services provided to clients, Global Red determined that real-time insight into financial data was essential to its success.

" has given us confidence that we will be able to be 100 percent committed to and focused on our customers through their solutions," said Nick Dunn, CFO of Global Red. "We're looking forward to working with one, unified system that will offer us real-time and accurate financial analytics. Since we're growing faster than ever before, with a significant increase in client proposals in multiple regions, we will no longer have to be concerned about our data and customer information being disconnected, providing us more time and resources to do what we do best."

Global Red found FinancialForce ERP solutions via thorough research and RFP's to major solution providers. It selected FinancialForce PSA and FinancialForce Financial Management due to its deep relationship with Salesforce1 Platform, single platform and scalability. The company will be using the solutions across all geographical regions and departments.

About delivers ERP at Customer Speed™. Built on the Salesforce1 Platform, FinancialForce ERP equips customer-centric businesses with a unified cloud platform and all the applications necessary to grow both the top and bottom line. Our Financial Management, Human Capital Management (HCM), Professional Services Automation (PSA), and Supply Chain Management (SCM) apps allow businesses to increase the speed at which they operate and be more responsive along every touch point of a customer's journey. Founded in 2009 and headquartered in San Francisco, is backed by leading global institutions, Advent International and UNIT4.

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