SOURCE: Amitive


June 09, 2009 09:00 ET

Amitive Named as Finalist for 2009 SoftwareCEO Innovation Award in "Most Innovative Software Idea" Category

Amitive CEO Amar Singh Leads Disruptive Innovation in Supply Chain Management Technology

SAN MATEO, CA--(Marketwire - June 9, 2009) - Amitive, Inc., the pioneer of Community Supply Chain Management (C-SCM), today announced that the company has been named a finalist in the "Most Innovative Software Idea" category for the 2009 SoftwareCEO Software Innovation Awards. Built on a cost-effective, low-risk SaaS platform and delivered in a cloud computing environment, Amitive Unity is transforming supply chain management (SCM) for companies that depend on outsourced manufacturing with the first customer-specific "SCM in the Cloud" enabled solution.

"Software innovation is more than just ideas; it's the ability to develop those ideas and make them work in the market," said Mark Fogle, publisher of SoftwareCEO. "The annual SoftwareCEO Innovation Awards recognize products, ideas and business models that break with conventional software ideas and processes to introduce product offerings and business models that are key to our industry's future growth and vitality."

Judged by a panel of industry experts, the 2009 SoftwareCEO Software Innovation finalists and award winners are evaluated on: scope of innovation; impact of the innovation on software or the software industry; and novelty of the innovation. Winners in the eight categories will be announced on June 18.

"Product companies have recognized the shortcomings of traditional SCM software and are demanding a new way to manage multi-national, multi-enterprise supply chain networks," said Amar Singh, CEO of Amitive. "Business models were evolving at a faster pace than enterprise software functionality and now Amitive is forging a new path in the industry. We are honored to be recognized by the SoftwareCEO judges for our pioneering technology and approach to C-SCM."

With Mr. Singh at the helm, Amitive was recently honored as a winner of the Red Herring 100 North America award, a prestigious award honoring the year's most promising private technology ventures in North America, and named as a finalist in the "Most Innovative Company of the Year" category for The 2009 American Business Awards, a program of The Stevie Awards.

A 17-year industry veteran, Mr. Singh has a broad range of supply chain management leadership experience, including executive positions at SAP and i2, as well as real-world supply chain management experience at Procter & Gamble, Warner Lambert, Logictools, and Bain & Company. After realizing that traditional SCM approaches failed to solve the realities of today's outsourced manufacturing model, he brought his expertise in SCM and enterprise software to Amitive, where he's leading the first disruptive innovation the supply chain world has seen in the last decade.


SoftwareCEO is a resource-packed electronic newsletter and web portal built by software executives for software executives. It is Page One for software industry information and education on topics such as software marketing, sales, business, financing and services. For more information, visit

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About Amitive

Amitive is the pioneer of Community Supply Chain Management (C-SCM) software, which provides companies that depend on outsourced manufacturing with on-demand, continuous synchronization of supply and demand across a global, multi-enterprise supply chain community. Unlike traditional SCM solutions which optimize against rigid manufacturing constraints, Amitive unifies business processes on a new SCM in the Cloud platform, enabling supply chain professionals to collaborate with trading partners in real-time and gain end-to-end visibility across the entire trading community. Amitive helps customers to lower inventory and up-front capital requirements, manage business risk, boost product velocity and enhance customer service levels. Visit for more information.

All products mentioned in the release are trademarks or registered trademarks of Amitive. All other trademarks, trade names, and/or product names are used solely for the purpose of identification and are the property of their respective owners.

Contact Information

  • Press Contacts:

    Sean Rollings
    Vice President, Marketing
    Email Contact
    (650) 740-7238

    Robyn Fernsworth
    Kickstart Consulting for Amitive
    Email Contact
    (415) 925-0909