SOURCE: Amobee

Amobee

March 24, 2015 08:00 ET

Amobee and SonoTrend Bring TV Viewing Habits to Digital Advertising

SonoTrend Technology to Advance Amobee's Publisher Platform by Incorporating TV Trend Data

FOSTER CITY, CA--(Marketwired - Mar 24, 2015) -  Amobee, the company defining digital marketing, today announced its partnership with SonoTrend to integrate its leading TV data technology platform with Amobee Exchange, enabling mobile publishers and their advertisers to reach consumers with relevant mobile ads that are based on real-time and historical TV consumption data. Amobee Exchange is now able to leverage TV data to give publishers the highest ROI for their mobile inventory and provide their advertisers with a deeper understanding of their target audience's TV behaviors, which can inform their mobile strategy.

SonoTrend technology will be incorporated into the core of the Amobee Exchange SDK and ad delivery platform, which provides global distribution and includes built-in support for geo-location, rich media, video, 3D and interactive mobile ads. In addition, any publisher can incorporate the solution, and when opted in by consumers, any immediately available program viewing and user data is captured. This data along with other third party data is analyzed in real time, without any disruption to the user experience to determine the best ad to serve. Ultimately, the consumer is presented with a highly relevant ad, resulting in higher engagement rates for advertisers.

"The average person still watches several hours of live television per day and the data from their viewing habits is invaluable," said Shay Roberts, founder and CEO of SonoTrend. "SonoTrend's integration with Amobee Exchange provides an exciting opportunity for global distribution of a solution that allows publishers and advertisers to leverage this powerful TV data to drive results."

"Adding TV viewing data to our existing targeting capabilities will continue to set the Amobee Exchange platform apart from its competitors in the market," said Rujul Patel, SVP - Global Publisher Solutions of Amobee. "The SonoTrend technology will dramatically improve ROI for publishers because they can offer more robust, data-driven targeting options and engage consumers with more meaningful mobile ads."

Amobee Exchange is the industry-leading programmatic ad revenue platform for publishers that connects supply to the world's leading demand sources through a combination of a robust blended exchange, reliable revenue analytics, and sophisticated inventory management to achieve the best ROI for mobile and digital ad impressions. With Amobee's blended exchange, publishers can deliver demand from multiple sources and maximize yield with technology and expertise to generate the most revenue.

About SonoTrend
SonoTrend is a company that was formed to solve the world's most complex big data problems. Every day scientists at SonoTrend live and breathe data analysis. The company has developed leading edge data analytics and sentiment algorithms that have proven to operate in a scalable and efficient manner when applied to the most complex tasks. Founded by an experienced team of Silicon Valley technology and entrepreneurial professionals, SonoTrend leverages its innovative technology platform to seamlessly integrate big data and sentiment analysis and deliver enhanced customer engagement solutions. 

For more information, please contact info@SonoTrend.com.

About Amobee
Amobee is the company defining digital marketing. The company offers marketers, agencies, publishers and operators an innovative digital marketing technology platform and solutions. The Amobee platform enables its customers to run data-driven, targeted, cross channel digital marketing campaigns with unparalleled ROI on a global scale. Amobee is a division of Singtel's Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. Amobee operates across North America, South America, Europe, Middle East, Asia, and Australia.

For more information about Amobee technology and products, please visit www.amobee.com.

Contact Information

  • Press Contact:

    Esther Burciaga
    PR Manager for Amobee
    +1 (415) 412-8239
    esther@amobee.com