REDWOOD CITY, CA--(Marketwire - September 21, 2010) - Amobee Media Systems, the world's largest mobile advertising company, handled transactions surpassing one million dollars this past weekend, the first time any mobile advertising company has managed budgets of this size.
Amobee powers mobile advertising for the world's largest mobile operators, publishers, application developers and app stores and delivers effective ad campaigns through its media agency division, RingRing Media, for numerous Fortune 500 clients.
Sitting at the center of the mobile advertising ecosystem, Amobee has built the largest end-to-end mobile ad platform in the world in terms of reach. With this, Amobee allows advertisers to regularly reach approximately 1 out of every 7 people globally, across all devices using any format from text SMS to animated Rich Media.
Over the weekend, advertisements through Amobee not only drove millions of application downloads, but also drove people to see movie premieres, test drive new cars, get flu shots and enjoy weekend discounts at leading retailers. Through its proprietary technology, Amobee is connecting advertisers with the most relevant people across the world in the most appropriate format.
Zohar Levkovitz, Amobee founder and CEO: "The industry has an obsession with counting impressions, but the true indicator of success is dollars spent and having the industry's first million dollar weekend is a significant milestone for Amobee. Through our solution we turn handsets into people, and when you have that, you can provide context which significantly increases effectiveness for advertisers."
J. Gerry Purdy, Ph.D., principal analyst with MobileTrax: "There is a fascination with Apple versus Google, but Amobee's achievement shows there are numerous alternatives in which to reach mobile consumers. Amobee's numbers validate that there is a significant uplift in mobile ad spending across the board this year. I commend Amobee's achievement of a million dollar weekend, which helps confirm that mobile marketing is now going mainstream."
"We are delighted that hundreds of respected brands connected with millions of people using Amobee this past weekend. It is notable that of these users less than 15% had an iPhone or Android device. The reality is they remain a fraction of the devices used by consumers globally," added Levkovitz.
About Amobee Media Systems
Headquartered in Redwood City, California, Amobee Media Systems is dedicated to advertisers, operators, developers and publishers, allowing advertising in all forms of mobile communication and content. Its platform is the most globally deployed allowing advertisers to place and manage brand building, direct response and lead generation campaigns that achieve results.
The company enjoys financial backing from some of the biggest names in venture capital: Sequoia Capital, Accel Partners and Globespan Capital, as well as strategic investments from Motorola, Cisco and leading operators Vodafone and Telefónica.
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Amobee PR
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