SOURCE: Amobee

Amobee

October 02, 2014 08:00 ET

Amobee Exchange Wins Coveted "Best Publishing Platform" Award at Mobile Media Summit Mobile Mafia Awards

NEW YORK, NY--(Marketwired - Oct 2, 2014) - Amobee, the company defining digital marketing, today announced that Amobee Exchange was declared "Best Publishing Platform" in the 2014 Mobile Mafia Awards from Mobile Media Summit.

Hosted on September 29 in New York City during Advertising Week, the Mobile Mafia Awards recognized organizations that lead in mobile media, advertising and technology innovations.

Amobee Exchange is the industry-leading programmatic ad revenue platform that connects supply to the world's leading demand sources through a combination of a robust blended exchange, reliable revenue analytics, and sophisticated inventory management to achieve the best ROI for mobile and digital ad impressions. With Amobee's blended exchange, publishers can deliver demand from multiple sources and maximize yield with technology and expertise to generate the most revenue.

"Amobee Exchange allows publishers to quickly start monetizing and optimizing their rapidly growing mobile traffic. It provides the best possible revenue by delivering a variety of engaging ad experiences including 3D ads, mobile-first targeting capabilities and unparalleled access to global performance and brand demand," said Rujul Patel, Senior Vice President, Global Publisher Solutions at Amobee. "Winning the 'Best Publisher Platform' from the Mobile Mafia Awards is a true testament to the strength of Amobee's market-leading digital advertising solutions for the entire ecosystem. We could not be more proud of this achievement!"

"The competition was tough for this year's nominations," said Paran Johar, CEO and Founder of Mobile Media Summit. "The fact that we had such an outstanding number of entries just shows how more and more brands and agencies are focusing on innovation towards mobile."

The panel of creative and digital leaders who judged submissions included Intel Corporation Global Director of Media Rebecca Brown, Universal McCann Chief Operating Officer Gregg Colvin, Accuen Media Global Chief Executive Officer Josh Jacobs, McCann Erickson Chief Digital Officer Mike Parker, Ansible Mobile Chief Executive Officer Angela Steele and Mark Terbeek, Partner at Greycroft Partners.

About Amobee
Amobee is the company defining digital marketing. The company offers marketers, agencies, publishers and operators an innovative digital marketing technology platform and solutions. The Amobee platform enables its customers to run data-driven, targeted, cross channel digital marketing campaigns with unparalleled ROI on a global scale. Amobee is a division of SingTel's Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. Amobee operates across North America, South America, Europe, Middle East, Asia, and Australia.

For more information about Amobee technology and products, please visit www.amobee.com

About Mobile Media Summit
Mobile Media Summits are the quintessential thought-leadership forums for brand, agency and mobile leaders to learn and network on the newest mobile technology and media. Founded in 2009 by Paran Johar, Mobile Media Summits are the largest event series in mobile advertising, where an average of 75% of the audience are advertisers, more than any other event. Since its founding, the event series has hosted over 2,500 speakers and well over 15,000 attendees. Visit www.mobilemediasummit.com for more information.

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