SOURCE: Amobee

Amobee

May 25, 2016 09:00 ET

Amobee Impact Mobile Ad Formats Drive Consumer Engagement Rates

Lexus, PayPal and Red Bull Leverage Amobee's Award-Winning Mobile Solutions

FOSTER CITY, CA--(Marketwired - May 25, 2016) - Amobee, a global leader in marketing technology, announced today the launch of Amobee Impact, an expanded suite of solutions to their award-winning mobile products that deliver unparalleled consumer engagement and brand lift to advertisers through immersive, full-sensory ad formats and feature-driven experiences.

Lexus, PayPal and Red Bull are among Amobee's clients that have utilized the company's mobile solutions for their digital campaigns.

"Amobee Impact enables marketers to identify moments where they can build an emotional connection between a brand and consumer through sight, sound and motion to drive engagements," said Kim Reed Perell, president of Amobee. "The quality and scale of our expanded mobile solutions provide innovative formats that keep consumers interacting within the ad unit for extended periods of time driving the upper funnel conversions brands covet."

Amobee offers end-to-end services including in-house creative development as an extension of a brand's existing team.

Additionally, brands can inform their creative and media strategy by leveraging real time and historical insights generated by Amobee Brand Intelligence technology, which analyzes over 60 billion digital content engagements daily across the web, mobile, social and video, in addition to controlling frequency with Amobee INK cross-device technology. Together, these technologies power superior mobile formats which contribute to increased mobile ad campaign effectiveness and scale.

Lexus increased their click-through-rate by 76% compared to Celtra automotive benchmarks with Amobee Brand Intelligence activated 3D creative, driving audience engagement that converted to qualified traffic on Lexus.com.

"Lexus' partnership with Amobee allowed us to engage luxury auto intenders and highlight the all-new 2015 Lexus IS performance features within content that was based on relevant, real time audience insights and trends. Amobee's advanced cinematic 3D creative delivered an immersive brand experience that engaged consumers and reflected Lexus' passion for innovation," said MaryJane Kroll, Lexus Media Manager.

The Halo Takeover is a powerful new execution that offers advertisers the ability to reach consumers across three screens -- mobile, tablet, and desktop -- through a responsive, single ad creative.

Amobee's In-Content Scroller is a native-like ad format, placed in highly relevant content powered by Amobee Brand Intelligence data and insights. Utilizing the swipe gesture, this full-page interstitial fills the page as the viewer scrolls and disappears as they continue with their content.

"Mobile is a highly personal channel that makes up a significant portion of a consumer's daily media consumption. The brands that understand how to best leverage mobile will have more influence throughout the customer path to purchase," said James Malins, VP of Cross Channel at Amobee. "Amobee Impact provides brands with a variety of highly interactive ad formats and features to make the most of the mobile opportunity as well as capture second screen activity with scale and efficiency."

To further help advertisers break through a cluttered mobile environment, Amobee's Out of the Box ad format has a customized, animated introduction that expands beyond the standard banner size to capture viewers' attention and encourage engagement.

Features including location services to drive foot traffic, integration of social functionality and ability to create a virtual fitting room or unique product experience with Amobee's proprietary 3D technology, will be of specific benefit to retailer brands looking to advance their mobile advertising execution.

Amobee Impact also includes personalized reporting and third-party validation to ensure brand safety, fraud prevention and added transparency.

ABOUT AMOBEE
Amobee is a global marketing technology company that provides data driven cross channel digital advertising solutions for agencies, brands and publishers. We serve key marketing channels display, video, email and social across all devices, and among a select group of companies globally with ads API integration for Facebook, Twitter, Instagram and Pinterest. Amobee's patented Brand Intelligence technology analyses over 60 billion content engagements daily across the Web, mobile, social and video providing marketers with the ability to access 360 degree insights around a brand's entire digital footprint and activate advertising in real time on Amobee's cross-channel, cross-device platform. Amobee is wholly owned by Singtel, one of the largest telecommunications companies in Asia, with over 595 million mobile subscribers. Amobee operates across North America, Europe, Middle East, Asia, and Australia. www.amobee.com