Amobee Launches Advertising on Vodafone Italia's live! Portal

MILAN, ITALY--(Marketwire - June 24, 2008) - Amobee Media Systems today announced it will be providing ad server capabilities and dynamic ad selection for Vodafone Italia's live! portal. Amobee, a world leader in advertising solutions for mobile, focuses on ad-enabling the first and the most frequently viewed screens on the mobile handset, like those used for messaging and on the carrier portal.

As Vodafone Italia's partner for mobile advertising solutions, Amobee's telco-grade ad server has been integrated with the operator's network enabling its customers to watch and interact with relevant and contextual advertising while browsing Vodafone live!. Several major brands are already using the service including Mercedes, BMW, Nokia, Heineken, Lavazza, Nike, Agos, Axe, Agip, Eni, and RCS.

The partnership follows a successful collaboration to deliver Freevideo, a recent ad-funded mobile video service with Vodafone Italia. Amobee also works with Vodafone in Spain, Greece and the Czech Republic, delivering advertising on Vodafone live! as well as services such as ad-funded peer-to-peer SMS and games.

Vodafone Italia and Amobee will continue working together toward the enablement of other compelling inventories on the network offering advertisers new ways to effectively engage with mobile users.

Cesare Bisio, Head of Premium Services and Mobile Advertising of Vodafone Italia, commented, "We are happy to extend our relationship with Amobee to bring even more mobile advertising opportunities to those advertisers keen to get involved in mobile, and are confident that our subscribers will be satisfied with the enhanced customer experience that this service will provide."

"We've been rolling out new and exciting mobile advertising deals with Vodafone all across Europe," said Zohar Levkovitz, CEO of Amobee. "Operators around the world are waking up to the opportunities in mobile advertising, and Amobee helps tap into them. We exist to help operators build a profitable revenue stream from advertising and give advertisers an exciting new channel to reach their target audience in an interactive and highly personal way."

The Amobee Media System is a powerful telco-grade, single point of contact for effectively tapping into the emerging opportunities in mobile advertising and buying highly valuable mobile advertising inventory. Its state-of-the-art campaign management, targeting, reporting and ad-selection capabilities give media agencies and advertisers the ability to easily deploy and track tactical campaigns on Vodafone live! to maximize return on investment.

Last year mobile advertising market represented EUR 28m, up 77% from 2006. Analysts forecast that display market will exceed EUR 2bn in Western Europe and more than EUR 10bn worldwide by 2011.

About Amobee Media Systems

Headquartered in Redwood City, California, Amobee Media Systems is the most deployed telco-grade ad-serving solution. Amobee is dedicated to mobile operators, allowing them to dynamically insert advertising impressions in all forms of mobile communication and content: WAP Browsing, Video & Music, SMS, MMS, applications and Games. Amobee's complete ad serving solution is designed to facilitate the launch of advertising campaigns for brand building, direct response and lead generation campaigns helping mobile operators and their subscribers "get more for less." The company enjoys financial backing from some of the biggest names in venture capital: Accel Partners, Sequoia Capital, and Globespan as well as strategic investments from two leading operators: Vodafone and Telefonica.

Contact Information: For more information please contact: Europe Ben McDermott Amobee Media Systems +44 208 849 8867 Americas Margaret Huang Atomic Public Relations 415-402-0230