SOURCE: Amobee


August 17, 2016 04:00 ET

Amobee Launches Triggers Digital Advertising Solution to Target Consumer Mindset

LONDON, UNITED KINGDOM--(Marketwired - Aug 17, 2016) - Amobee, a global leader in marketing technology, today announced the launch of Amobee Triggers, a new solution enabling marketers to automate digital campaigns around real-time online and offline data signals. In alignment with the company's future-forward approach to marketing technology and digital advertising solutions, Amobee also introduced today a refreshed brand identity and website,

"Amobee Triggers is changing the way brands and agencies plan and execute their digital campaigns -- it is audience targeting and media buying made for the programmatic world, leveraging Amobee Brand Intelligence technology to focus, target and launch media based on actionable signals that will generate the most impact for the brand," said Kim Perell, president of Amobee.

Airbnb, The Economist and L'Oreal Men's Expert are among Amobee's clients in the UK that have achieved increased conversion rates and brand uplift using Amobee Brand Intelligence and trending consumer data, where spikes in engagement and consumption informed real-time media activations.

Eric Toda, Global Head of Social Media & Content, Brand Marketing for Airbnb, said, "We are a brand that likes to have fun, be fearless and stay relevant in pop culture conversation. Our partnership with Amobee allows us to move fast and quickly engage with our social community which is paramount to building a brand that defines a generation."

Amobee Foundational Triggers provides marketers the ability to launch campaigns based on these data signals:

Weather: specific weather conditions or changes.
Sports: scores, overtime, wins/losses, trends around players or teams.
Financial Conditions: changes in the stock market and financial events.

Marketers can also leverage custom Amobee Brand Intelligence Triggers to further personalise and automate digital advertising and target around:

Changes in Volume of Digital Engagement: around events, topics, brands or audiences.
Changes in Sentiment: Positive, Neutral, or Negative
Changes in Social Consumption: Amobee has ads API integrations with Facebook, Twitter, Instagram and Pinterest.

"The combined capability of data signals from Amobee Triggers overlaid with Amobee Brand Intelligence insights is unique and powerful," says David Barker, Senior Vice President and Managing Director of Amobee EMEA. "Having the ability to make robust, informed decisions about where and when it is most optimal to activate a campaign is key for any marketer looking to achieve greater efficiency, relevance and reach."

Amobee is a global marketing technology company serving the world's leading brands, agencies and publishers. Amobee's patented Brand Intelligence technology measures digital engagement to provide a deeper understanding of audiences, their mindset and interests. Amobee's unified platform enables marketers to seamlessly plan and activate cross-channel, programmatic media campaigns using Brand Intelligence, and includes ads API integrations with Facebook, Twitter, Instagram, Pinterest and Snapchat. Amobee is a wholly owned subsidiary of Singtel, one of the largest telecommunications companies in the world with over 600 million mobile subscribers. Amobee operates across North America, Europe, Middle East, Asia and Australia.