SOURCE: Amobee


December 02, 2013 03:03 ET

Amobee Marries Mode and Mobile as the Exclusive Digital Marketing Partner for Asia Fashion Week

Leader in Digital Advertising Expands Footprint in Malaysia With Inaugural Fashion Event

SINGAPORE--(Marketwired - Dec 2, 2013) - Amobee, the company defining digital advertising, today announced that it will be the exclusive digital marketing partner for the Mercedes Benz STYLO Asia Fashion Week, an Asia-wide collaboration of top emerging designers in one event, to be held from in November 30 to December 4, at White Box at Publika in Kuala Lumpur, Malaysia. The partnership with Asia Fashion Week is part of Amobee's ongoing expansion into the Malaysian market.

Malaysia has a mobile phone penetration of 137%, with nearly 30% of the population owning smartphones according to Nielsen. In addition to Asia Fashion Week, Amobee is also working with Maxis, Malaysia's largest national mobile operator, to introduce new services using Amobee's PULSE platform.

"Amobee brings their considerable mobile and digital marketing expertise to the fashion industry with this partnership," said Nancy Yeoh, president and CEO of STYLO. "We're excited to continue working with Amobee on future projects to bring their digital expertise to the fashion industry and the Malaysian market."

The Mercedes Benz STYLO Asia Fashion Week is the first ever Asia wide collaboration of top emerging designers in the one media event, taking place once a year in each Asian host city. The event is a collaboration of 12 official fashion associations across Asia, with the likes of China, Korea, Japan, India, Hong Kong, Singapore, Thailand, Indonesia, Philippines, Malaysia, Taiwan, and Vietnam, showcasing their best designers in one central location. This international platform also plays hosts to the top buyers, media, editors, retailers, celebrities and VIPs from around the world.

"We're proud to be the exclusive digital partner of Asia Fashion Week," said Mark Strecker, president and COO of Amobee. "Malaysia is an advanced and fast growing mobile market, and fashion brands are increasingly looking to mobile to engage the Generation C audience. Partnering with the premier fashion event in Asia is a great opportunity for Amobee to expand in two growth markets."

About Amobee
Amobee is defining digital advertising with comprehensive solutions and services for advertisers, publishers and mobile operators worldwide. Amobee technology enables its customers to run targeted, leading-edge mobile-centric ad campaigns on a global scale with unparalleled ROI. Amobee's proprietary PULSE 3D platform empowers advertisers to create realistic, interactive 3D ads that allow mobile users to engage with products in ways never possible before. Amobee is a division of SingTel's Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. Amobee was named "Mobile Marketing & Advertising Agency of the Year" at the 17th Annual Global Mobile Awards.