Amobee Media Systems Signs a Global Framework Agreement With Vodafone

LONDON--(Marketwire - September 9, 2008) - Amobee Media Systems, a world leader in advertising solutions for mobile, has signed a Global Framework Agreement ('GFA') with Vodafone, the world's leading international mobile telecommunication group.

The agreement establishes the terms and conditions for the supply of the Amobee media system solution to any one of the Vodafone operating companies and partners worldwide.

"Vodafone is a leading global top-tier operator, and we are very pleased to serve as one of the primary mobile advertising suppliers," said Patrick Parodi, Chief Marketing Officer for Amobee Media Systems. "The mobile screen as the new advertising medium of the 21st century will revolutionize how advertisers reach consumers worldwide, and we're committed to help Vodafone grow its mobile advertising business globally."

The Amobee Media System is a single point of contact for effectively tapping into the emerging opportunities in mobile advertising and buying highly valuable mobile advertising inventory. Its state-of-the-art campaign management, targeting, reporting and ad-selection capabilities give media agencies and advertisers the ability to easily deploy and track tactical campaigns to maximize return on investment.

"Amobee's solution can help advertisers successfully execute their brand communications strategies on mobile," said Frank Boulben, Director of Strategic Marketing and Commercial Planning, Vodafone Group. "The Amobee media system already effectively supports a number of our operating companies as they execute on their mobile advertising strategies."

Amobee works with Vodafone in Spain, Greece, Italy and the Czech Republic, delivering advertising on Vodafone live! as well as services such as ad-funded peer-to-peer SMS and games. Vodafone became a minority strategic investor in Amobee Media Systems at the end of 2007.

About Amobee Media Systems

Headquartered in Redwood City, California, Amobee Media Systems is the most deployed telco-grade ad-serving solution. Amobee is dedicated to mobile operators, allowing them to dynamically insert advertising impressions in all forms of mobile communication and content: WAP Browsing, Video & Music, SMS, MMS, applications and Games. Amobee's complete ad serving solution is designed to facilitate the launch of advertising campaigns for brand building, direct response and lead generation campaigns helping mobile operators and their subscribers "get more for less." The company enjoys financial backing from some of the biggest names in venture capital: Accel Partners, Sequoia Capital, and Globespan as well as strategic investments from Motorola, Cisco and two leading operators: Vodafone and Telefonica.

About Vodafone

Vodafone is the world's leading international mobile communications group with approximately 269 million proportionate customers as of 30 June 2008. Vodafone currently has equity interests in 27 countries across five continents and over 40 partner networks worldwide. For more information, please visit www.vodafone.com

Contact Information: For more information please contact: Europe Ben McDermott Amobee Media Systems +44 208 849 8867 Americas Margaret Huang Atomic Public Relations 415-402-0230