SOURCE: Amobee

Amobee

November 18, 2013 10:46 ET

Amobee PULSE 3D Wins 2013 ME Award for Best Rich Media Ad Platform for Second Year Running

Proprietary 3D Mobile Advertising Platform Honored for Innovation and Success

REDWOOD CITY, CA--(Marketwired - Nov 18, 2013) - Amobee, the company defining mobile advertising, today announced that its PULSE 3D platform was declared the "Best Rich Media Ad Platform" in the 2013 ME Awards from Mobile Entertainment. This is the second year that Amobee has been honored with the award in the Best Rich Media Ad Platform category.

Amobee's PULSE 3D is the industry's leading 3D mobile advertising platform. With PULSE 3D, advertisers can create realistic 3D ads that allow mobile users to engage with products in ways never possible before. PULSE 3D ads provide the most realistic 3D mobile graphics in the industry as well incorporating app-like features, location-based customization, and other forms of rich media, including video, expandable image galleries, interactivity and gamification. PULSE 3D has been used to deliver ground-breaking mobile ad campaigns for brands such as BMW, Expedia, Nokia, DISH Network, and The Weather Channel.

"This year's ME Awards received some truly inspiring entries that really demonstrated the fact that the global mobile content market still buzzes with creativity," said Katy Phillips, publisher of Mobile Entertainment. "Technology has developed so much over the last year and consumer experiences on mobile have reached an all-time high. Amobee's PULSE 3D is a fantastic example of technology pushing the envelope beyond rich media to give mobile users an incredible mobile advertising experience. Well done!"

"We've innovated PULSE 3D over the past year to continue creating the most beautiful and immersive ads in the industry with added intelligence, scalability and reach," said Trevor Healy, CEO of Amobee. "We're honored that Mobile Entertainment has recognized our efforts for another year."

The eighth annual ME Awards took place at the Royal Garden Hotel in London on Thursday, November 14th, attracting over 300 senior professionals from more than 100 companies worldwide. The ME Awards were established by Mobile Entertainment, an online news source for the mobile content market, to celebrate innovation and success in the industry.

About Amobee
Amobee is defining mobile advertising with comprehensive solutions and services for advertisers, publishers and mobile operators worldwide. Amobee technology enables its customers to run targeted, leading-edge mobile-centric ad campaigns on a global scale with unparalleled ROI. Amobee's proprietary PULSE 3D format empowers advertisers to create realistic, interactive 3D ads that allow mobile users to engage with products in ways never possible before. Amobee is a division of SingTel's Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. Amobee was named "Mobile Marketing & Advertising Agency of the Year" at the 17th Annual Global Mobile Awards.