SOURCE: Amore TV, Inc.

January 26, 2007 11:01 ET

Amoré TV Unveils New Executive Team and Solidifies Direction

FT. LAUDERDALE, FL -- (MARKET WIRE) -- January 26, 2007 -- Amoré TV, Inc. (PINKSHEETS: ATVR) announced today that the Company has made some key personnel changes in order to solidify its executive team and to establish a cohesive, unified direction. Former CEO Beth Dean has stepped down and relinquished her positions and Vice President of Marketing Jasmin Carte is no longer on the Board of Directors. Founder Anthony Mellone has assumed the position of CEO, and will oversee the continuing operations of the company as it moves forward in implementing its business model.

According to Mr. Mellone, "We have been weighing various options for some time now, and we felt that now was the best time for us to implement this particular strategy in order to capture effectively a more significant market share of what has become one of the most rapidly growing and overlooked market sectors. As founder of the company, I came to the conclusion, in conjunction with the Board of Directors and with the input of other experienced advisors, that it would be best for me to assume the responsibility of ensuring the realization of my vision for a unique new approach to the adult entertainment industry." He added, "Due to my long standing connection with the Company from the earliest stages of conception, there should be no learning curve to inhibit the smooth transition, and I fully expect the Company to continue to reach additional milestones. In fact, I anticipate being able to issue new announcements regarding further achievements in the very near future."

About Amoré TV, Inc.:

Amoré TV, Inc. has a new vision to reshape the conventional notion of the adult entertainment industry. With a new executive team, the company brings a fresh perspective to a male-dominated industry that has struggled to find ways to appeal to the potentially huge customer base of women and couples. Amoré TV was formed with a vision to bring together a comprehensive range of product offerings, delivery capabilities, and innovative media options to a booming industry by tapping into its unique viewpoint in order to appeal to one of the fastest growing demographics in the market. The revenues generated in this industry are staggering with rapid technological developments participating as one of the major industry drivers. As the technology improves, the delivery capabilities should only expand even further, and Amoré TV is positioning itself to be on the leading edge of change in this dynamic sector by launching an adult ISP Internet Solution Provider -- Adults On Line similar to AOL or MSN with adult content.

Safe Harbor Provision:

This news release includes forward-looking statements, including statements with respect to the future level of business for the parties. These statements are necessarily subject to risk and uncertainty. Actual results could differ materially from those projected in these forward-looking statements as a result of certain risk factors that could cause results to differ materially from estimated results. Management cautions that all statements as to future results of operations are necessarily subject to risks, uncertainties and events that may be beyond the control of Amoré TV, Inc. and no assurance can be given that such results will be achieved. Potential risks and uncertainties include, but are not limited to, the ability to procure, properly price, retain and successfully complete projects, the availability of technical personnel, changes in technology and competition.

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