SOURCE: Amplicate

Amplicate makes your opinion count. We group similar opinions in one place; making them more likely

November 22, 2010 20:56 ET

Amplicate Opens Access to Consumer Opinion Trends

New Website Offers Statistics on Over 40 Million Opinions on Everything Consumers Love and Hate; From Banks to Bananas

NEW YORK, NY--(Marketwire - November 22, 2010) - What do Bill Clinton and Ben Stiller have in common? Both have averaged a 90 percent approval rating in the last three months. At first glance, these figures show impressive public support. But look beyond to find a different story. In terms of positive opinions, Bill Clinton has consistently maintained a level well above the 50 percent average for US Politicians. But Ben Stiller, also with a rating of 90 percent, has slowly fallen over the year and is now less popular than the 92 percent average for Highest-Paid US Actors. 

These figures are compiled by a new free analytics service launched today by Amplicate.com. Housing data on over 200,000 topics for over 12 months, these statistics are available for integration into other services and are being used to discover how products, services and sectors compare, thus opening up a whole new realm of analytical opportunities for consumer insight.

"We're about advocacy," says Juan Alvarez, co-founder and CEO of Amplicate.com. "After a shocking customer experience, I saw the need for a service that would collate individual concerns, both negative and positive, to help these voices to be heard. But what we have since discovered, is that people are also interested in what others feel strongly about. By opening up our analytics, people now have access to comparative and historical data to discover trends."

As part of the new analytics service, Amplicate is introducing a regular news-wire to the site, an editorial service that mines the database, unearthing new and trending stories in consumer sentiment. To sign up to receive advance releases, go to http://amplicate.com/news-wire

Amplicate is an advocacy site that helps people create a collective consumer voice on issues they care strongly about. Founded in 2009, Amplicate has grown exponentially as people increasingly make their opinions public in social media. For more information on Amplicate visit, http://amplicate.com/

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