SOURCE: Amplience

Amplience

September 08, 2014 09:03 ET

Amplience Helps Sleepy's Energize Online Shopping

Mattress Retailer Improves Productivity and Boosts Revenue With Dynamic Media Platform

NEW YORK, NY--(Marketwired - Sep 8, 2014) - Amplience, the leading provider of rich media production technology for ecommerce, today announced that Sleepy's has chosen its Dynamic Media Platform to enhance image management and improve customer experiences online.

Sleepy's, America's largest privately-owned and operated specialty mattress retailer, recently embarked on a website redesign project that included optimizing image management across the company. Previously, the company's online images -- which are utilized by the POS, the company intranet and its websites -- were housed in an Oracle database and required constant manual resizing and uploads. In addition, the platform didn't allow the visual enhancements needed to deliver efficient usability for customers.

To address these issues, Sleepy's turned to Amplience's Dynamic Media solution, which enabled the company to upload images through the platform and adapt them automatically, on the fly. Dynamic imaging allows retailers to easily resize all images from one master asset, optimize video delivery for all devices (including iOS) and showcase product details with integrated video, zoom and spin. Amplience's Dynamic Media platform has helped Sleepy's reduce image management time significantly, improving productivity by an estimated 20 percent.

In addition, dynamic media has also helped the company deliver information in the fastest way possible across any device to provide an optimal customer experience, both online and offline. Sleepy's is an omnichannel retailer, with 45 percent of its customers engaging with the company across a smartphone or tablet -- often utilizing multiple devices during the same purchasing journey. Providing a seamless customer experience, no matter the channel in use, is critical for Sleepy's and is a key element of what dynamic media helps deliver. Since implementation, Sleepy's has seen a 15 percent increase in overall conversions and a 20 percent increase in revenue related to the overall site redesign.

"Mattress shopping isn't usually considered a visual experience, but the truth is that they are incredibly personal items, and shoppers want the ability to interact with them as much as possible before purchasing," said Christopher Cucuzza, VP of IT, Sleepy's. "Sleepy's always strives to deliver the optimum experience for our consumers, which means providing content when they want it, where they want it and how they want to receive it. Amplience Dynamic Media has helped us streamline internal image management processes, deliver the most efficient, effective usability for our customers and provide a better visual experience to help them feel more secure in their purchasing decisions."

"In today's competitive ecommerce landscape, the ability to provide an in-depth experience for users is a key differentiator that drives sales and boosts revenue for retailers," said Rory Dennis, GM North America, Amplience. "An important part of guaranteeing a successful user experience across channels is ensuring a streamlined image management processes on the backend. We're thrilled to have helped Sleepy's achieve such marked success in both of these areas and we look forward to our continued relationship with the company."

Sleepy's is currently planning three additional dynamic media rollouts across its brands for the coming year.

About Sleepy's
Throughout Sleepy's 55-year history, the company has remained committed to improving lives through better sleep with its extensive selection of America's top brands, including Sealy Posturepedic, Simmons Beautyrest, Stearns & Foster and more. Their innovative sleep products include the latest in cooling gel, latex and memory foam mattresses, like the world-famous Tempur-Pedic. Sleepy's fast delivery service ensures you won't have to wait to get a better night's sleep, and their knowledgeable mattress professionals will guide you to your perfect mattress. Sleepy's is nationally accessible through Sleepys.com. Sleepy's -- Everything is possible with a great night's sleep.®

About Amplience

Amplience is an on-demand, rich-media sales and marketing platform that simplifies the production and distribution of rich, interactive campaign and product media. The Amplience Media Platform (AMP) enables non-technical marketing, brand and sales teams to create compelling digital campaign and product media that increases customer engagement, drives conversions and AOV, and works beautifully across all channels and devices, delivering a truly omnichannel experience from a single integrated platform. AMP dynamic media and interactive content is fully localized enabling customers to create compelling promotional and content media for new markets with minimum effort.

Leading brands like Tom Ford, Marc Jacobs, John Varvatos, Marks and Spencer International, Labelux Group (Jimmy Choo, Bally, Zagliani), House of Fraser and Charlotte Olympia produce their digital media using the Amplience solution.

www.amplience.com

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