SOURCE: Amplience

Amplience

October 23, 2013 08:33 ET

Amplience Helps Sweaty Betty Strengthen Its US Omnichannel Strategy

Active Wear Retailer Tapped Ecommerce Provider to Redesign Website Prior to Opening First US Boutique

NEW YORK, NY--(Marketwired - Oct 23, 2013) -  Amplience, a leading provider of rich-media solutions, today announced that it helped Sweaty Betty, the women's active wear fashion retailer, redesign its online property in advance of the company's recent US in-store launch.

Using Amplience's Adaptive Media Platform (AMP), the redesign focused on conversion, content and community with the introduction of detailed editorial pages and interactive imagery. With these rich visuals, customers can easily explore merchandise with rollover touch points that expand to show product details. As a result of these new features, Sweaty Betty's online store has increased its US revenues by 185 percent.

In addition to the sales increase to date, the redesign makes it easier for Sweaty Betty to boost future sales by offering online campaigns and community engagement specifically targeted to the US segment. The company can efficiently capitalize on seasonal events unique to the market, such as Thanksgiving and Black Friday, and deliver tailored products and campaigns to maximize revenue. The Amplience platform also enables Sweaty Betty to stream its free fitness classes from the homepage and community pages on-site. As the company further penetrates the US market, this connection between in-store and online will be a particularly key benefit for increasing awareness and gaining new customers.

"Sweaty Betty is all about empowering women to go out and exercise and inspirational imagery and content is part and parcel of that," said Aalish Yorke Long, head of eCommerce for Sweaty Betty. "Amplience provided a way to link beautiful, detailed content with commerce and the results since redesign speak for themselves. Our new site has been especially successful in growing our brand in the US. The response to Sweaty Betty online in the States has been overwhelming and the web is key to our plans for future expansion in the country."

"In today's digital age, it's critical that brands provide an interactive experience for customers across channels and are able to personalize campaigns and offerings," said Rory Dennis, general manager, Amplience. "These are particularly vital considerations when retailers are expanding into new markets. By redesigning the website in advance of its US in-store launch, Sweaty Betty ensured that its omnichannel approach was included in its expansion strategy from day one. Equally important, the team was prepared to meet the unique needs of this customer group. Amplience is excited to have played a part in this initiative, and we look forward to continued collaboration as Sweaty Betty further grows its business, both in the US and globally."

About Amplience:

Amplience drives profitable omnichannel revenue growth through rich customer experiences. Leading global brands and retailers use AMP (Adaptive Media Platform) to drive double digit conversion and average order value (AOV) uplift while reducing costs, improving productivity and supporting brand equity.

Brands like Shell, Marks and Spencer, Mothercare, Superdry, L.K. Bennett, Halfords, Office Depot and Thomas Pink report significant business benefits by producing their digital media using Amplience AMP. These benefits include campaign and product media production cost savings of up to 90 percent and conversion rate increases of up to 200 percent as well as 20 percent uplift in average order value.

Amplience media solutions deliver business growth by providing responsively designed websites that work seamlessly across multiple screens and device, resulting in adaptive multi-channel campaigns delivered from one integrated platform which can be provided as an enterprise solution or as a cloud based managed service.

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