SOURCE: Amplitude


January 13, 2016 10:00 ET

Amplitude Analytics Reports Explosive 2015 Growth

Companies Are Replacing Traditional Analytics Subscriptions for Amplitude's Nearly Unlimited Data Volumes and Sophisticated User Tracking Abilities; Amplitude Reaches User and Scale Milestones Faster Than Any Other Analytics Startup to Date

SAN FRANCISCO, CA--(Marketwired - Jan 13, 2016) - Amplitude Analytics today announced 355% year-over-year revenue growth and a 300% year-over-year increase in customer acquisition. At its December 31, 2015 fiscal year close, it has 140+ enterprise subscription customers and thousands of users.

"Mobile analytics technology has been completely reinvented in the past two years. The first generation of mobile analytics tracks counters like active users and provides high-level metrics -- which are an improvement from page views, but still not actionable. Now it's evolved to enable self-service access to huge volumes of data that helps product teams actually understand user behavior and find the drivers of user growth and retention," said Spenser Skates, Amplitude CEO and Co-founder.

"Our outsized growth in 2015 reflects heightened demand for advanced mobile user analytics. We had a 70% win rate against traditional dashboard vendors such as Mixpanel or Localytics because we can offer analytics depth and pricing that the last generation of analytics cannot."

From Zero to One Billion Daily Events and a Billion Mobile Devices in Two Years
Also today, Amplitude reported significant momentum for its core analytics platform: it is now tracking over one billion user events per day on a billion mobile devices worldwide.

Facebook data scientists spent months, millions of dollars and put hundreds of people to find their 'magic metric' in 2008-9, which triggered the company's phenomenal rise. Now, anyone can run this kind of analysis in just a few hours on Amplitude. This means that practically any mobile product team can now access powerful user analytics tools that were once only available to companies with extensive resources. A customer can start with a few million monthly events at no cost, and later scale to billions without a hit to application performance.

"Put simply, my company tried, Google Analytics and other mobile and user analytics solutions, and none of them could scale to the volumes we require for our tens of millions of users," said Zouhair Belkoura, founder and CEO of KeepSafe. "We're thankful to have found Amplitude, because we no longer have to worry about surprise bills or data volumes. We can just remain focused on understanding our users and driving retention and monetization. We've been an Amplitude customer for two years and firmly believe every mobile application company should be using it. Amplitude helps business grow their application and make a better product. It's the future of mobile analytics."

About Amplitude
Amplitude provides mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude Analytics to pinpoint valuable behavioral patterns within hours. Built on the industry's most scalable platform, Amplitude ensures that customers never have to worry again about increasing data volumes or surprise bills. Founded in 2012 and backed by Benchmark, Amplitude is the fastest-growing analytics company with thousands of customers who are creating outsized competitive advantages with user behavior data including Udacity, Nokia, Instacart, DoorDash, and Yik Yak.

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Contact Information

  • Amplitude Press Contact
    Kurt Foeller
    Bhava Communications for Amplitude
    (415) 488-6390
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