SOURCE: Omniture

October 20, 2008 12:53 ET

Amway Global Parent Company Selects Omniture to Scale Globally for Company's Growth

Direct Selling Leader to Optimize Global E-commerce Business Platform Using Omniture

OREM, UT--(Marketwire - October 20, 2008) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Alticor, Inc., parent of leading direct selling company Amway Corp., has selected Omniture SiteCatalyst Web analytics to optimize the content for audiences of the company's Web sites. Alticor has selected Omniture for more real-time Web traffic analysis, advanced merchandising and deeper segmentation, enabling the company to drive more targeted and meaningful content for independent business owner (IBO) communications, e-commerce conversion, order fulfillment, recruitment and product education.

Alticor, Inc., with $7.1 billion in sales in 2007, has more than three million IBOs doing business in 80 countries and territories under the Amway and Amway Global/Quixtar North America brands. The company's online channel has become increasingly important for future growth opportunities. Omniture will provide Alticor with the backing of worldwide offices, support for all global currencies, 24/7 customer support and service in eight different languages, and localized products and professional services.

"We selected Omniture for its flexible, multi-dimensional Web analytics solution so we could truly know what was happening on our sites," said Heather Anderson, global eBusiness director, Alticor. "Our previous Web analytics solution provided Web information, but we switched to Omniture because it will give us specific business metrics we can act on and a full online marketing suite that we can grow with. Now we can make business decisions based on real-time Omniture reports, which we expect will increase conversion among our audiences and improve our services for our IBOs."

"One-to-one relationships are the hallmark of direct selling and companies like Alticor are leveraging the Web more than ever to develop and nurture those relationships," said Chris Harrington, president of worldwide sales and client services at Omniture. "Using Omniture, Alticor can better understand the needs of its independent business operators, more effectively introduce and market its products, and increase conversion among its customers."

About Alticor

Alticor ( is the parent company of Amway Corp., Amway Global/Quixtar North America, Access Business Group LLC, and Alticor Corporate Enterprises. Headquartered in Ada, Michigan, USA, Alticor and its affiliates offer products, business opportunities, and product development, manufacturing and logistics services in more than 80 countries and territories worldwide. In its most recent fiscal year, the company reported worldwide sales of USD $7.1 billion. For further information, please contact Alticor's media information line at 616-787-7565 or e-mail Alticor's media relations staff at

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's 4,700 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP.

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers and strategic partners. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including Omniture SiteCatalyst and other services, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, expansion of our international operations; and such other risks described in Omniture's quarterly report on Form 10-Q for the three months ended June 30, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our Web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Contact Information

  • Omniture Press Contact
    Blake Stowell
    (801) 722-7000 ext.1115
    Email Contact