October 08, 2009 11:50 ET

Amy Fleischer Joins Amplify Sports and Entertainment, Leads Entertainment and Venue Sales

Former Senior Executive at IMG, Feld Entertainment and Big Apple Circus Brings Deep Experience in Naming Rights, Tour Sponsorship and Brand Activation

NEW YORK, NY--(Marketwire - October 8, 2009) - Amplify Sports and Entertainment, a Promo 100 sports and entertainment marketing agency, announced today that Amy Fleischer has joined the firm as senior sales director in its New York City headquarters, where she will lead the company's Entertainment and Venue Sales group. As a senior member of the agency's Properties division, Ms. Fleischer brings 20 years of experience in supporting the sponsorship sales and business development objectives for many of the country's iconic entertainment properties and live event venues.

"Amy brings tremendous creativity and ingenuity to building marketing solutions that help brands leverage the full potential of entertainment properties and heavily trafficked venues such as shopping malls and arenas," said Michael A. Neuman, president of Amplify Sports and Entertainment. "She has a proven track record in leadership positions with many of the most recognizable entertainment properties in the U.S., having developed sponsorship programs that deliver results for numerous Fortune 500 companies and major consumer brands."

Prior to joining Amplify, Ms. Fleischer supported the sponsorship and marketing objectives as a consultant to clients including Macy's Home Store and Nassau Coliseum. Prior, as a Vice President of Business Development for IMG Fashion, she supervised the sales and marketing department for that company's Fashion Week properties in New York and Los Angeles.

Previously, Ms. Fleischer served as an Area Vice President for Clear Channel Entertainment (now Live Nation), where she sold and activated sponsorships of local live event venues, including a name-in-title sponsorship to Tommy Hilfiger for Jones Beach Theater. As a Director at Feld Entertainment, she drove revenue for properties including Ringling Bros. and Barnum & Bailey and Disney on Ice.

Amplify Sports and Entertainment

Amplify Sports and Entertainment, LLC specializes in maximizing client investments in sports, lifestyle and entertainment sponsorship. Through strategic insight, Amplify builds brands by customizing compelling, relevant and memorable marketing programs that drive sales and establish a deeper, more emotional bond with target consumers. The agency's proprietary sponsorship measurement tools, the Sponsorship Snapshot™ and the Sponsorship Amplifier™, offer the most comprehensive resources for evaluating return on sponsorship marketing investments. Clients include: American Bass Anglers, Business Clubs of America (Philadelphia Chapter), the Chubb Group of Insurance Companies, Major League Soccer, International Sports Properties (ISP), National Grid, Outback Champions Series, Related Companies, SportsNet New York (SNY), Strike Ten Entertainment, US Speedskating, US Tennis Association and Volkswagen. For more information on Amplify Sports and Entertainment visit www.ampfirm.com.

Contact Information

  • Contact:
    Howard Schacter