SOURCE: Ace Hardware

Ace Hardware

October 01, 2015 10:30 ET

Amy Howard at Home® Launches in the Paint Studio at Ace With Online Workshop and Sweepstakes

New Chalk-Based Paint Line Enables Consumers to Rescue, Restore and Redecorate Old Furniture

OAK BROOK, IL--(Marketwired - Oct 1, 2015) -  Ace Hardware, the largest retailer-owned hardware cooperative in the world, will offer Amy Howard at Home® products in participating stores across the country beginning today.

Developed by long-time furniture designer and manufacturer Amy Howard, the Amy Howard at Home product line gives consumers a fresh, affordable and easy way to rescue, restore and redecorate old furniture in their homes. The artisan quality paint products include Howard's signature One Step Paint™, a new and revolutionary chalk-based paint that allows you to transform existing furniture or cabinetry in a single step -- no striping, sanding or priming -- and achieve the coveted antique look that usually comes at a high price. One Step Paint is available in 52 shades and can also be color matched to virtually any color. In addition, the Amy Howard at Home product line offers furniture lacquer, antiqued paint, metal and glass effects, as well as custom paint brushes.

"Ace is the perfect retailer for my Amy Howard at Home line," said Howard. "I'm committed to helping consumers feel the sense of accomplishment that comes with making old new again, and know that Ace is the best place to get personalized customer service and helpful advice, just as you would get in my own workshop! Together, we can empower people to tap into their creative side and enjoy the bragging rights of their craftsmanship."

To celebrate the nationwide product launch, Ace and Howard will host a free live online workshop at on Thursday, October 22 at 12 p.m. CT, where consumers can learn how to rescue and restore old furniture using One Step Paint and antiquing finishes. Pre-registration is now available by clicking here. In addition, consumers can also enter Ace's Rescue. Restore. Redecorate. Amy Howard at Home Sweepstakes for the chance to win a trip for two to Memphis to attend an Amy Howard workshop plus a $500 Ace gift card.*

"We are thrilled to offer customers access to such a unique chalk-based paint product line in the Paint Studio at Ace," said Santo Lee, Department Merchandise Manager-Paint, Ace Hardware Corporation. "Amy has developed an arsenal of high-quality, affordable products and, with her online workshop later this month, she'll help teach consumers how to rescue and restore old furniture in their homes and transform it into something truly special."

For more information about Amy Howard at Home products, please stop by your neighborhood Ace or visit

*Rescue. Restore. Redecorate. Amy Howard at Home Sweepstakes Abbreviated Rules
NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED. Open to legal residents of the 48 contiguous United States (D.C.) 21 years and older as of the date of entry. Sweepstakes begins 10/1/15 and ends 10/26/15. For Official Rules, prize descriptions and odds disclosure, visit Sponsor: Ace Hardware Corporation, 2200 Kensington Ct., Oak Brook, IL 60523

About Ace Hardware
For more than 90 years, Ace Hardware has been known as the place with the helpful hardware folks in thousands of neighborhoods across America, providing customers with a more personal kind of helpful. In 2015, Ace ranked "Highest in Customer Satisfaction with Home Improvement Retail Stores, Nine Years in a Row," according to J.D. Power. With more than 4,800 hardware stores locally owned and operated across the globe, Ace is the largest retailer-owned hardware cooperative in the world. Headquartered in Oak Brook, Ill., Ace and its subsidiaries currently operate 17 distribution centers in the U.S. and also have distribution capabilities in Shanghai, China; Panama City, Panama; and Dubai, United Arab Emirates. Its retailers' stores are located in all 50 states, the District of Columbia and approximately 60 countries. For more information on Ace, visit

About Amy Howard at Home®
Amy Howard, the Memphis-based creative genius behind the furniture brand Amy Howard Home, launched her Amy Howard at Home® product line to give consumers a fresh, affordable, and easy way to rescue, restore and redecorate old furniture in their homes. For years, Amy built her business on finding vintage pieces and fine antiques, refurbishing them to an artful state and then reproducing these items for sale. In 2013, Amy embarked on a new quest, to share her tips and talent for revitalizing what could be considered throw-aways, into restored pieces for the home, with consumers through educational trainings, workshops and, of course, her line of do-it-yourself products.

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