SOURCE: BioNovix, Inc.

December 03, 2007 12:57 ET

An Easy Way to Achieve Winter Wellness

BioNovix™ Inc. Introduces the Latest Hops-Based Nutraceuticals Meridium XN™ and Meridium XH™

SCOTTSDALE, AZ--(Marketwire - December 3, 2007) - With the temperature dropping and everyone spending more time together indoors, giving holiday smooches, and undergoing the rigorous stresses of deadlines, priorities, and family, our health seems to take the back seat during winter. Rundown, stressed out, and sleep deprived, it's easy for our bodies to catch a winter bug somewhere between Thanksgiving and New Years. BioNovix™ Inc., a new consumer health products company, has developed two patented products that promote general health to ward off illness, which we can all appreciate during these cold winter months where flu shots are given out like candy bars on Halloween.

Meridium XN™ and Meridium XH™ are the latest antioxidants fighting against metabolic stress. Metabolic stress is marked by fat in the abdominal area, elevated blood sugar, elevated triglycerides, low levels of HDL cholesterol and high blood pressure. According to the third National Health and Nutrition Examination Survey (NHANES), an alarming one in five Americans has metabolic syndrome. Meridium XN™ and Meridium XH™ both contain a proprietary bioactive system that makes its 'master molecule,' xanthohumol, readily available and easily absorbed into the blood stream so that it can actively work to fight metabolic syndrome on a cellular level. Awarded multiple United States patents, this system is exclusive to BioNovix™.

The healing properties of xanthohumol have been proven to dramatically reduce the body's isoprostane levels. Isoprostanes are bioactive products of lipid peroxidation -- or in other words, they're what free radicals leave behind after they've attacked your tissues. In fact, a pilot study on Meridium XN™ found that human subjects who took the product for three weeks experienced an average 36 percent drop in their isoprostanes.

Yet Meridium XN™ and Meridium XH™ are more than just antioxidant supplements. According to BioNovix™ Chief Science Officer and co-founder Eric Kuhrts, "It helps maintain healthy levels of glucose, insulin, cholesterol and triglycerides -- things a regular antioxidant can't do," he says. "Plus, it makes toxins water-soluble, so the body can excrete them more readily." But the big story about Meridium XN™ and Meridium XH™ has to do with NF kappa B, a master regulator of over 400 different genes involved in various diseases like cancer and inflammatory and autoimmune diseases. Xanthohumol, the "master molecule" contained in the supplements, modulates NF kappa B, making sure gene expression doesn't go haywire.

Over 60 different research studies on xanthohumol show it provides a wide range of health benefits, including: fighting free radicals to support cellular health, regulating fat metabolism and storage, modulating cholesterol and triglyceride levels, promoting general health to ward off illness, supporting eye cornea and retina health, maintaining glucose and insulin levels, eliminating toxins from the body, and even modulating the hormones responsible for a sense of well-being. It is also chemo-preventive.

In fact, the whole idea behind BioNovix's™ products is prevention rather than treatment. "Our culture is a reactive culture, not a proactive culture. We don't go to the doctors' until it's too late because we are already sick. The human body is an extremely powerful machine -- when given the proper 'tools,' it can do miraculous things," says BioNovix™ Vice President of Marketing Mark Kanas. Meridium XN™ and XH™ deal with the unhealthy precursors to many common illnesses before they actually take hold. In other words, they address unhealthy preconditions before they start to become a serious problem -- a way of prevention.

BioNovix™ sells its products direct to consumers through a network marketing channel of distribution. Meridium XN™ is available in gel capsules, which retail for $74.95 for a 30-day supply, and as a liquid concentrate, which retails for $69.95 for a 30-day supply and comes in two flavors: an herbal taste similar to green tea, or fresh mint.

Nearly everyone wants to achieve wellness. With BioNovix™, people now have the tools to measure their wellness level -- and improve it.

Founded in 2006, BioNovix™ is a consumer health products company that develops scientifically sound products to advance health and wellness. Currently, BioNovix™ markets three products: the Wellness Index Test™, which provides an accurate assessment of wellness by measuring the level of isoprostanes in a person's system, Meridium XN™, a novel patented nutraceutical product that reduces isoprostane levels and Meridium XH™ the extra strength formula. While BioNovix™ is a new company; its founders are well-established major players in the nutraceuticals industry. Eric H. Kuhrts, Chair and co-founder, was the founder and CEO of five pharmaceutical companies and is the inventor of over 30 issued and patent-pending applications.

Contact Information:

For more information about the BioNovix™ line of consumer health products, visit www.bionovix.com or contact Danielle Michaels of Christie Communications, Inc. by phone at 805-962-1347 or email dmichaels@christiecomm.com

Contact Information

  • Contact Information:
    Danielle Michaels
    Christie Communications, Inc.
    805-962-1347
    Email Contact