SOURCE: Analog Analytics

Analog Analytics

September 06, 2011 04:00 ET

Analog Analytics and Manhattan Media Partner: Giving New Yorkers a 'Bigger Better Deal'

SAN DIEGO, CA--(Marketwire - Sep 6, 2011) - Analog Analytics, leading provider of the Bigger Better Deal™ solution for local publishers and broadcasters, today announced its partnership with Manhattan Media, New York City's leading publisher of community newspapers and magazines, introducing its Bigger Better Deal to the massive readership of Manhattan Media's many neighborhood and lifestyle publications.

Analog Analytics' Bigger Better Deal white label deals solution is a highly profitable alternative to traditional advertising. With the Bigger Better Deal, local publishers offer their own daily deals powered by Analog Analytics' industry leading software, allowing publishers to generate immediate consumer-based revenue as well as to share deals on Analog Analytics' syndicated deal network. Advertising campaigns are tracked and optimized with powerful analytics and patent-pending software. The daily deal model offers consumers deals from local businesses, while allowing publishers like Manhattan Media to receive revenue before goods or services are delivered.

"With the Bigger Better Deal our clients earn immediate consumer-generated revenue before merchant-advertisers deliver products and services," said Ken Kalb, CEO of Analog Analytics. "Not only is this a new source of revenue for Manhattan Media, it is the first accountable advertising solution for small businesses and advertisers."

"Manhattan Media is thrilled to offer Analog Analytics' Bigger Better Deal to our advertisers," said Tom Allon, President/CEO of Manhattan Media. "These deals provide enormous value to the consumer, potential new customer base to our advertiser and a new revenue source for our company."

The Analog Analytics daily deal platform drives Manhattan Media's Bigger Better Deal with a branded solution customized for its markets. Manhattan Media uses its existing sales teams to source great deals from local advertisers to complement a vast array of internet marketing services already being provided to small businesses nationwide. Analog Analytics' traffic analytics and optimization technology drives consumer traffic to the Manhattan Media's widely read websites, generating increased conversions and revenue.

About Analog Analytics

Analog Analytics is the largest provider of coupons, deal certificates and Bigger Better Deal™ solutions for local online publishers, broadcasters, and advertisers. Analog Analytics' massively scalable software platform delivers the interactive coupon and "Deal" solution along with effective traffic management, analytics and optimization. Its technology platform is utilized by more than 850 U.S. publishers and tens of thousands of advertisers worldwide, including Manhattan Media, Hearst Corporation, Washington Post-Newsweek television, the New York Daily News, Newsday, MediaNews Group, LA News Group, NBC TV, Freedom Interactive, Entercom Communications, Creative Loafing, Advance Internet, Entertainment.com, Wick, McClatchy, and many more.

For more information, visit http://analoganalytics.com

About Manhattan Media

Manhattan Media is dedicated to New York's neighborhoods. Our focused publications provide information about those matters that are of immediate concern and interest to people who live blocks, not worlds, apart. We provide businesses and institutions direct access to the individuals whom they serve, real customers and clients within arm's reach, in the neighborhood. Manhattan Media provides a link, the connection that facilitates interchange. AVENUE magazine covers Manhattan's affluent society while New York Family reaches parents throughout Manhattan with the latest in parenting trends. The legendary Hamptons publication Dan's Papers is the go-to for what's what and who's who on the East End. Our community newspapers include: Our Town Downtown, City Arts, Our Town, The West Side Spirit, Chelsea Clinton News, The Westsider and our digital outlet NYPress.com. City Hall and The Capitol are published twice monthly, and target the politicians, lobbyists, unions, staffers and issues that shape New York City and State.

For more information visit: http://www.manhattanmedia.com

Contact Information

  • Contact:
    Erica Zeidenberg
    Hot Tomato Marketing
    925-631-0553