SOURCE: Analog Analytics

Analog Analytics

January 24, 2011 04:00 ET

Analog Analytics Delivers Bigger Better Daily Deal™ Solution Across Freedom Communications' Websites

SAN DIEGO, CA and IRVINE, CA--(Marketwire - January 24, 2011) - Analog Analytics, leading provider of the Bigger Better Daily Deal™ solution for local publishers, broadcasters, and advertisers, has introduced its Bigger Better Daily Deal solution onto six websites operated by Freedom Communications, Inc.

Analog Analytics' Bigger Better Daily Deal solution was first introduced onto Freedom's OCRegister.com in May 2010, followed by subsequent launches on Gazette.com and four other newspaper properties. The solution is branded by Freedom as Deal of the Day.

"With the Bigger Better Daily Deal our clients earn immediate consumer generated revenue before they deliver products and services," said Ken Kalb, CEO of Analog Analytics. "Not only is this a new source of revenue for the publisher, it is a clearly measurable advertising solution for small businesses and advertisers."

"Analog Analytics' solution has been an instrumental partner in bringing thousands of people to our websites each morning to find, redeem and share valuable deals from our advertisers," said Mike Burns, vice president of Sales and Market Development at Freedom Communications. "Analog Analytics' platform ensures seamless delivery for our daily deals, and we've heard terrific feedback from advertisers in how this solution drives foot traffic and purchases to their stores."

Analog Analytics' Bigger Better Daily Deal white label solution is a highly effective pay-for-performance solution that requires no out-of-pocket advertising investment.

With the Bigger Better Daily Deal broadcasters offer their own daily deal powered by Analog Analytics' industry leading software, allowing them to generate immediate consumer-based revenue and to share deals on Analog Analytics' syndicated deal network. Advertising campaigns are tracked and optimized with powerful analytics and patent-pending software. The daily deal model offers consumers deals from local businesses while allowing broadcasters and publishers like Freedom Communications to receive revenue before goods or services are delivered.

The Analog Analytics software platform powers Freedom's branded Deal of the Day solution, which is customized for its local markets. Freedom uses its existing sales teams to source great deals from local advertisers. Analog Analytics' traffic analytics and optimization technology drives consumer traffic to the publisher's website, generating increased conversions and revenue.

About Analog Analytics
Analog Analytics is the largest provider of coupons, deal certificates and Bigger Better Deal™ solutions for local online publishers, broadcasters, and advertisers. Analog Analytics' massively scalable software platform delivers the interactive coupon and "Deal" solution along with effective traffic management, analytics and optimization. Its technology platform is utilized by more than 850 U.S. publishers and tens of thousands of advertisers worldwide, including Freedom Interactive, Entercom Communications, Creative Loafing, Advance Internet, Entertainment.com, Wick, LANG, MediaNews Group, Journal Register, McClatchy, Washington Post Newsweek television, NBC TV, Local.com, Thomson Yellow Pages UK, the New York Daily News, Newsday, RSVP, and many more. For more information, visit www.analoganalytics.com.

About Freedom Communications, Inc.
Freedom Communications, headquartered in Irvine, Calif., is a national privately owned information and entertainment company of print publications, broadcast television stations and interactive businesses. The company's print portfolio includes more than 100 publications, including 27 daily newspapers, weekly newspapers, magazines and other specialty publications. The broadcast stations -- five CBS, two ABC network affiliates and one CW affiliate -- reach more than 3 million households across the country. Freedom's news, information and entertainment websites and mobile applications complement its print and broadcast properties. For more information, visit http://www.freedom.com.

Contact Information

  • Contact:
    Erica Zeidenberg
    Hot Tomato Marketing
    925-631-0553

    Eric Morgan
    Freedom Communications, Inc.
    949-253-2346
    Email Contact