SOURCE: Analog Analytics

Analog Analytics

February 28, 2011 04:00 ET

Analog Analytics Delivers the Bigger Better Daily Deal™ Solution to Morgan Murphy Media

SAN DIEGO, CA--(Marketwire - February 28, 2011) - Analog Analytics, leading provider of the Bigger Better Daily Deal™ solution for local publishers, broadcasters, and advertisers, today announced it is providing its Bigger Better Daily Deal to Morgan Murphy Media, a family owned group of radio and television stations.

Analog Analytics' Bigger Better Daily Deal™ white label solution is a highly profitable alternative to traditional advertising. With the Bigger Better Daily Deal broadcasters offer their own daily deal powered by Analog Analytics' industry leading software, allowing them to generate immediate consumer-based revenue and to share deals on Analog Analytics' syndicated deal network. Advertising campaigns are tracked and optimized with powerful analytics and patent-pending software. The daily deal model offers consumers deals from local businesses while allowing publishers and broadcasters like Morgan Murphy Media to expand its revenue opportunities beyond traditional media sales efforts.

"With the Bigger Better Daily Deal our clients earn immediate consumer-generated revenue before they deliver products and services," said Ken Kalb, CEO of Analog Analytics. "Not only is this a new source of revenue for our media partners, it is the first accountable advertising solution for small businesses and advertisers."

The Analog Analytics software platform will drive Morgan Murphy Media television and radio stations' Bigger Better Daily Deals with a branded solution customized for their markets. Morgan Murphy Media stations will use their existing sales teams to deliver deals from local advertisers. Analog Analytics' traffic analytics and optimization technology drives consumer traffic to the broadcaster's website, generating increased conversions and revenue.

"Morgan Murphy Media is thrilled to offer Analog Analytics' Bigger Better Daily Deals to our clients and residents of the areas we cover," said Neal Oberg, Vice President for New Media, Morgan Murphy Media. "These deals provide enormous value to the consumer, while creating a new revenue source for our company."

About Morgan Murphy Media

Morgan Murphy Media is a family owned media company based in Madison, Wisconsin. The company operates television stations in Madison, LaCrosse, WI, Spokane, WA and Yakima-Kennewick, WA as well as radio stations in Spokane and Platteville, WI. The company also publishes Madison Magazine, a monthly lifestyle magazine. 

About Analog Analytics

Analog Analytics is the largest provider of coupons, deal certificates and Bigger Better Daily Deal™ solutions for local online publishers, broadcasters, and advertisers. Analog Analytics' massively scalable software platform delivers the interactive coupon and "Deal" solution along with effective traffic management, analytics and optimization. Its technology platform is utilized by more than 850 U.S. publishers and tens of thousands of advertisers worldwide, including Morgan Murphy Media, Time Warner Cable, Thomson Directories Ltd., RSVP, Washington Post-Newsweek television, the New York Daily News, Newsday, MediaNews Group, LA News Group, NBC TV, Freedom Interactive, Entercom Communications, Creative Loafing, Advance Internet, Entertainment.com, Wick, Journal Register, McClatchy, Local.com, and many more.

For more information, visit www.analoganalytics.com.

Contact Information

  • Contact:
    Erica Zeidenberg
    Hot Tomato Marketing
    925-631-0553