SOURCE: Analog Analytics

Analog Analytics

March 21, 2011 04:00 ET

Analog Analytics Delivers the Bigger Better Deal™ Solution to Hearst Corporation's LocalEdge™

SAN DIEGO, CA--(Marketwire - March 21, 2011) - Analog Analytics, leading provider of the Bigger Better Deal™ solution for local media companies and advertisers, today announced it is providing its Bigger Better Deal™ to media services conglomerate Hearst Corporation's LocalEdge™.

Analog Analytics' Bigger Better Deal™ white label deals solution is a highly profitable alternative to traditional advertising. With the Bigger Better Deal media service companies offer their own daily deals powered by Analog Analytics' industry leading software, allowing them to generate immediate consumer-based revenue as well as to share deals on Analog Analytics' syndicated deal network. Advertising campaigns are tracked and optimized with powerful analytics and patent-pending software. The daily deal model offers consumers deals from local businesses, while allowing media service companies like Hearst's LocalEdge™ to receive revenue before goods or services are delivered.

"With the Bigger Better Deal our clients earn immediate consumer-generated revenue before they deliver products and services," said Ken Kalb, CEO of Analog Analytics. "Not only is this a new source of revenue for LocalEdge™, it is the first accountable advertising solution for small businesses and advertisers."

The Analog Analytics daily deal platform drives LocalEdge™'s Bigger Better Deals with a branded solution customized for their markets. LocalEdge™ uses their existing sales teams to source great deals from local advertisers to compliment a vast array of internet marketing services already being provided to small businesses nationwide. Analog Analytics' traffic analytics and optimization technology drives consumer traffic to the media services company's websites, generating increased conversions and revenue.

"LocalEdge™ is thrilled to offer Analog Analytics' Bigger Better Deals to our advertisers," said Jeff Folckemer, President & CEO of LocalEdge™ and a SVP of Hearst Newspapers. "These deals provide enormous value to the consumer, potential new customer base to our advertisers and a new revenue source for our company."

About LocalEdge™
LocalEdge™, a Hearst Media Services Company, is a premier multi-media company leading the transition to web-based advertising for any size business. LocalEdge™ has been in business for over 40 years and services customers nationwide.

Through the development of proprietary technology and partnerships with major search engines, social network sites and other leading tech-focused companies, LocalEdge™ offers a full line of digital marketing products that help its customers reach and interact with today's consumer. Learn more at

About Hearst
Hearst Corporation is one of the nation's largest diversified media companies. Its major interests include ownership of 15 daily and 38 weekly newspapers, including the Houston Chronicle, San Francisco Chronicle, San Antonio Express-News, and Albany Times Union; more than 200 magazines around the world, including Good Housekeeping, Cosmopolitan and O, The Oprah Magazine; 29 television stations, which reach a combined 18% of U.S. viewers; ownership in leading cable networks, including Lifetime, A&E, History and ESPN; as well as business publishing including a minority joint venture interest in Fitch Ratings; Internet and marketing services businesses, television production, newspaper features distribution and real estate. Learn more at

About Analog Analytics
Analog Analytics is the largest provider of coupons, deal certificates and Bigger Better Deal™ solutions for local online publishers, broadcasters, and advertisers. Analog Analytics' massively scalable software platform delivers the interactive coupon and "Deal" solution along with effective traffic management, analytics and optimization. Its technology platform is utilized by more than 850 U.S. publishers and tens of thousands of advertisers worldwide, including Hearst Corporation, Thomson Directories Ltd., RSVP, Washington Post-Newsweek television, the New York Daily News, Newsday, MediaNews Group, LA News Group, NBC TV, Freedom Interactive, Entercom Communications, Creative Loafing, Advance Internet,, Wick, Journal Register, McClatchy,, and many more.

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