SOURCE: Analog Analytics

Analog Analytics

August 09, 2011 08:30 ET

Analog Analytics Delivers the Bigger Better Deal™ Solution to Inuvo's Kowabunga Deal Site

SAN DIEGO, CA--(Marketwire - Aug 9, 2011) - Analog Analytics, leading provider of the Bigger Better Deal™ solution for local publishers and broadcasters, today announced it is providing its Bigger Better Deal™ to performance-based online marketer, Inuvo®, Inc. (NYSE Amex: INUV). Inuvo launched its daily deal site Kowabunga ( last week with over 900 deals across 50 U.S. markets.

Analog Analytics' Bigger Better Deal™ white label deals solution is a highly profitable alternative to traditional advertising. With the Bigger Better Deal, media service companies offer their own daily deals powered by Analog Analytics' industry leading software, allowing the media service company to generate immediate consumer-based revenue as well as share deals on Analog Analytics' syndicated deal network. Advertising campaigns are tracked and optimized with powerful analytics and patent-pending software. The daily deal model offers consumers deals from local businesses, while allowing media service companies like Inuvo to receive revenue before goods or services are delivered.

"With the Bigger Better Deal our clients earn immediate consumer-generated revenue before merchant-advertisers deliver products and services," said Ken Kalb, CEO of Analog Analytics. "We are looking forward to working with Inuvo and helping Kowabunga create additional distribution and sales for Bigger Better Deal publishers."

The Analog Analytics daily deal platform drives Inuvo's Bigger Better Deal site, Kowabunga, with a branded solution customized for its markets. Inuvo uses its existing sales teams to source great deals from local advertisers to complement a vast array of internet marketing services already being provided to small businesses nationwide. Analog Analytics' traffic analytics and optimization technology drive consumer traffic to the publisher's websites, generating increased conversions and revenue.

"Inuvo is excited about the partnership with Analog Analytics' Bigger Better Deal," said Trey Barrett, SVP at Inuvo. "The combination of Analog Analytics' syndication deals and Inuvo's directly sourced deals provide enormous value to consumers and Inuvo's affiliate marketing partners."

About Inuvo

Inuvo®, Inc. (NYSE Amex: INUV), is an online marketing services company specialized in driving clicks, leads and sales through targeting that utilizes unique data and sophisticated analytics. To find out more about how you can work with Inuvo, please visit

About Analog Analytics

Analog Analytics is the largest provider of coupons, deal certificates and Bigger Better Deal™ solutions for local online publishers, broadcasters, and advertisers. Analog Analytics' massively scalable software platform delivers the interactive coupon and "Deal" solution along with effective traffic management, analytics and optimization. Its technology platform is utilized by more than 850 U.S. publishers and tens of thousands of advertisers worldwide, including Inuvo, Hearst Corporation,, RSVP, Washington Post-Newsweek television, the New York Daily News, Newsday, MediaNews Group, LA News Group, NBC TV, Freedom Interactive, Entercom Communications, Creative Loafing, Advance Internet,, Wick, Journal Register, McClatchy,, and many more.

For more information, visit

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