SOURCE: Analog Analytics

Analog Analytics

August 08, 2011 04:00 ET

Analog Analytics Delivers the Bigger Better Deal™ Solution to North Jersey Media Group

SAN DIEGO, CA--(Marketwire - Aug 8, 2011) - Analog Analytics, leading provider of the Bigger Better Deal™ solution for local publishers and broadcasters, today announced it is providing its Bigger Better Deal to North Jersey Media Group ( North Jersey Media Group will offer the Bigger Better Deal solution on, the leading regional website in northern New Jersey.

Analog Analytics' Bigger Better Deal white label deals solution is a highly profitable alternative to traditional advertising. With the Bigger Better Deal, publishers offer their own daily deals powered by Analog Analytics' industry leading software, allowing publishers to generate immediate consumer-based revenue as well as to share deals on Analog Analytics' syndicated deal network. Advertising campaigns are tracked and optimized with powerful analytics and patent-pending software. The daily deal model offers consumers deals from local businesses, while allowing publishers like North Jersey Media Group to receive revenue before goods or services are delivered.

"With the Bigger Better Deal our clients earn immediate consumer-generated revenue before merchant-advertisers deliver products and services," said Ken Kalb, CEO of Analog Analytics. "Not only is this a new source of revenue for North Jersey Media Group, it is the first accountable advertising solution for small businesses and advertisers." recently launched This branded solution is customized for its market and driven by Analog Analytics Bigger Better Deal platform. uses its existing sales teams to source great deals from local advertisers to complement a vast array of internet marketing services already being provided to small businesses nationwide. Analog Analytics' traffic analytics and optimization technology drives consumer traffic to the publisher's websites, generating increased conversions and revenue.

"North Jersey Media Group is thrilled to offer to our advertisers using the power of Analog Analytics' Bigger Better Deal platform," said Brian Burns, Vice President, Digital, "These deals provide enormous value to the consumer, potential new customer base to our advertiser and a new revenue source for our company."

About North Jersey Media Group

North Jersey Media Group (NJMG) is an independent, family-owned media company providing local news, information and services to the residents of northern New Jersey. The company is best known for The Record, the premier daily in the area and the center of NJMG's extensive local news-gathering operations in print and online. The company also publishes the Herald News, more than 40 community newspapers and a family of glossy magazines, including the popular (201) Magazine, Bergen County's first and only monthly magazine, and the award-winning The Parent Paper. All of the publications contribute breaking news, features, columns and local information to The company recently launched, showcasing the people, places and events that make Bergen County, New Jersey, unique. NJMG also includes a state-of-the-art printing facility producing its own publications and those of select other publishers. The company employs more than 1,000 people across a dozen locations in North Jersey.

About Analog Analytics

Analog Analytics is the largest provider of coupons, deal certificates and Bigger Better Deal™ solutions for local online publishers, broadcasters, and advertisers. Analog Analytics' massively scalable software platform delivers the interactive coupon and "Deal" solution along with effective traffic management, analytics and optimization. Its technology platform is utilized by more than 850 U.S. publishers and tens of thousands of advertisers worldwide, including North Jersey Media Group, Hearst Corporation,, RSVP, Washington Post-Newsweek television, the New York Daily News, Newsday, MediaNews Group, LA News Group, NBC TV, Freedom Interactive, Entercom Communications, Creative Loafing, Advance Internet,, Wick, Journal Register, McClatchy,, and many more.

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