SOURCE: Analog Analytics

Analog Analytics

April 25, 2011 04:00 ET

Analog Analytics Delivers the Bigger Better Deal™ Solution to Post-Newsweek WKMG-TV's ClickOrlando.com

SAN DIEGO, CA--(Marketwire - Apr 25, 2011) - Analog Analytics, leading provider of the Bigger Better Deal™ solution for local publishers and broadcasters, today announced it is providing its Bigger Better Deal to Orlando, Florida Post-Newsweek television station WKMG-TV's ClickOrlando.com.

Analog Analytics' Bigger Better Deal™ white label solution is a highly profitable alternative to traditional advertising. With the Bigger Better Deal broadcasters offer their own daily deal powered by Analog Analytics' industry leading software, allowing them to generate immediate consumer-based revenue and to share deals on Analog Analytics' syndicated deal network. Advertising campaigns are tracked and optimized with powerful analytics and patent-pending software. The daily deal model offers consumers deals from local businesses while allowing publishers and broadcasters like WKMG-TV to receive revenue before goods or services are delivered.

"With the Bigger Better Deal our clients earn immediate consumer-generated revenue before they deliver products and services," said Ken Kalb, CEO of Analog Analytics. "Not only is this a new source of revenue for WKMG-TV, it is the first accountable advertising solution for small businesses and advertisers."

The Analog Analytics software platform drives ClickOrlando.com's local Bigger Better Deal, called the "Real Deal," with a branded solution customized for their market. ClickOrlando.com uses their existing sales team to source great deals from local advertisers. Analog Analytics' traffic analytics and optimization technology drives consumer traffic to the broadcaster's website, generating increased conversions and revenue.

"ClickOrlando.com is thrilled to offer Analog Analytics' Bigger Better Deals to our members," said David Dominato, Local Sales Manager, WKMG-TV. "These deals provide enormous value to the consumer, while creating a new revenue source for our company."

About Analog Analytics

Analog Analytics is the largest provider of coupons, deal certificates and Bigger Better Deal™ solutions for local online publishers, broadcasters, and advertisers. Analog Analytics' massively scalable software platform delivers the interactive coupon and "Deal" solution along with effective traffic management, analytics and optimization. Its technology platform is utilized by more than 850 U.S. publishers and tens of thousands of advertisers worldwide, including Post-Newsweek's WKMG-TV, Freedom Communications, Hearst, Entercom Communications, Creative Loafing, Advance Internet, Entertainment.com, Wick, LANG, MediaNews Group, Journal Register, McClatchy, Washington Post Newsweek TV, NBC TV, Local.com, thomsonlocal.com, the New York Daily News, Newsday, RSVP, and many more. For more information, visit www.analoganalytics.com.

Contact Information

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