SOURCE: Analog Analytics

Analog Analytics

February 14, 2011 04:00 ET

Analog Analytics Delivers the Bigger Better Daily Deal™ Solution to Creative Loafing

SAN DIEGO, CA--(Marketwire - February 14, 2011) -  Analog Analytics, a leading provider of online consumer discount services for local publishers, broadcasters, and advertisers, today announced that Creative Loafing, publisher of five leading city weeklies and their associated websites, will use its Bigger Better Daily Deal service.

With the Bigger Better Daily Deal service, publishers sell products and services from local businesses at a discount and under their own brand to visitors to their websites. The service also allows publishers to share with their readers deals on Analog Analytics' syndicated deal network. Vendors of the discounted products and services can track response using Analog Analytics' patent-pending software.

"With the Bigger Better Daily Deal our clients earn immediate consumer-generated revenue before they deliver products and services," said Ken Kalb, CEO of Analog Analytics. "Not only is this a new source of revenue for the publisher, it is the first accountable advertising solution for small businesses and advertisers."

Creative Loafing will use its local sales teams to sell the service to local advertisers. Technology from Analog Analytics is used to track and drive traffic to the publisher's website, generating increased sales.

"Creative Loafing is thrilled to offer Analog Analytics' Bigger Better Daily Deals to our members," said Alex Kam, Vice President and Chief Digital Officer, Creative Loafing Inc. "These deals provide enormous value to the consumer, while creating a new revenue source for our company."

About Analog Analytics

Analog Analytics is the largest provider of coupons, deal certificates and Bigger Better Deal™ solutions for local online publishers, broadcasters, and advertisers. Analog Analytics' massively scalable software platform delivers the interactive coupon and "Deal" solution along with effective traffic management, analytics and optimization. Its technology platform is used by more than 850 U.S. publishers and tens of thousands of advertisers worldwide, including Creative Loafing, Advance Internet, Entertainment.com, Wick, LANG, MediaNews Group, Journal Register, McClatchy, Freedom Interactive, Entercom Communications, Washington Post Newsweek television, NBC TV, Local.com, Thomson Yellow Pages UK, the New York Daily News, Newsday, RSVP, and many more. For more information, visit www.analoganalytics.com.

About Creative Loafing Inc.

Creative Loafing Inc. owns five of America's leading city weeklies -- the Chicago Reader, Creative Loafing Atlanta, the Washington City Paper, Creative Loafing Tampa, and Creative Loafing Charlotte. Its holdings also include websites associated with those newspaper properties, the Straight Dope (straightdope.com) and Listen.com sites, and the Digital Advertising Network.

Contact Information

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