SOURCE: Analog Analytics

Analog Analytics

February 07, 2011 04:00 ET

Analog Analytics Delivers the Bigger Better Daily Deal™ Solution to Newsday

SAN DIEGO, CA--(Marketwire - February 7, 2011) -  Analog Analytics, leading provider of the Bigger Better Daily Deal™ solution for local publishers, broadcasters, and advertisers, today announced it is providing its Bigger Better Daily Deal solution to Long Island newspaper Newsday.

Analog Analytics' Bigger Better Daily Deal™ white label solution is a highly profitable alternative to traditional advertising. With the Bigger Better Daily Deal broadcasters offer their own daily deal powered by Analog Analytics' industry leading software, allowing them to generate immediate consumer-based revenue and to share deals on Analog Analytics' syndicated deal network. Advertising campaigns are tracked and optimized with powerful analytics and patent-pending software. The daily deal model offers consumers deals from local businesses while allowing broadcasters and publishers like Newsday to receive revenue before goods or services are delivered.

"With the Bigger Better Daily Deal our clients earn immediate consumer-generated revenue before they deliver products and services," said Ken Kalb, CEO of Analog Analytics. "Not only is this a new source of revenue for the publisher, it is the first accountable advertising solution for small businesses and advertisers."

The Analog Analytics software platform drives Newsday's local Bigger Better Daily Deals with a branded solution customized for their markets. Newsday uses their existing sales team to source great deals from local advertisers. Analog Analytics' traffic analytics and optimization technology drives consumer traffic to the publisher's website, generating increased conversions and revenue.

"Newsday and are thrilled to offer Analog Analytics' Bigger Better Daily Deals to our audience," said Andrea Rothchild, Vice President, Classified and Interactive, Newsday. "These deals provide enormous value to the consumer, while creating a new revenue source for our company."

About Analog Analytics

Analog Analytics is the largest provider of coupons, deal certificates and Bigger Better Deal™ solutions for local online publishers, broadcasters, and advertisers. Analog Analytics' massively scalable software platform delivers the interactive coupon and "Deal" solution along with effective traffic management, analytics and optimization. Its technology platform is utilized by more than 850 U.S. publishers and tens of thousands of advertisers worldwide, including Newsday, MediaNews Group, LA News Group, NBC TV, Freedom Interactive, Entercom Communications, Creative Loafing, Advance Internet,, Wick, Journal Register, McClatchy, Washington Post Newsweek television,, Thomson Yellow Pages UK, the New York Daily News, RSVP, and many more.

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Contact Information

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