SOURCE: Analog Analytics

Analog Analytics

June 27, 2011 04:00 ET

Analog Analytics Delivers the Bigger Better Deal™ Solution to East Valley Tribune

SAN DIEGO, CA--(Marketwire - Jun 27, 2011) - Analog Analytics, leading provider of the Bigger Better Deal™ solution for local publishers and broadcasters, today announced it is providing its Bigger Better Deal to local newspaper, East Valley Tribune.

Analog Analytics' Bigger Better Deal white label deals solution is a highly profitable alternative to traditional advertising. With the Bigger Better Deal, publishers offer their own daily deals powered by Analog Analytics' industry leading software, allowing publishers to generate immediate consumer-based revenue as well as to share deals on Analog Analytics' syndicated deal network. Advertising campaigns are tracked and optimized with powerful analytics and patent-pending software. The daily deal model offers consumers deals from local businesses, while allowing publishers like East Valley Tribune to receive revenue before goods or services are delivered.

"With the Bigger Better Deal our clients earn immediate consumer-generated revenue before merchant-advertisers deliver products and services," said Ken Kalb, CEO of Analog Analytics. "Not only is this a new source of revenue for East Valley Tribune, it is the first accountable advertising solution for small businesses and advertisers."

The Analog Analytics daily deal platform drives East Valley Tribune's Bigger Better Deal with a branded solution customized for its markets. East Valley Tribune uses its existing sales teams to source great deals from local advertisers to complement a vast array of internet marketing services already being provided to small businesses nationwide. Analog Analytics' traffic analytics and optimization technology drives consumer traffic to the publisher's websites, generating increased conversions and revenue.

"East Valley Tribune is excited to be working with Analog Analytics to develop a solution designed to fit our needs and maximize the return for our customers," said Rick Flowers, Publisher, East Valley Tribune. "These deals provide enormous value to the consumer, potential new customer base to our advertisers and a new revenue source for our company."

About East Valley Tribune

East Valley Tribune serves metropolitan Phoenix's eastern region and includes the cities of Mesa, Tempe, Chandler, Gilbert, Queen Creek, and Apache Junction. Distributing 100,000 copies in print on Wednesday and Friday and 150,000 copies on Sunday, the East Valley Tribune is the primary source for local news and sports information. The EastValleyTribune.com website boasts over 2 million page views monthly with over 500,000 unique visitors. The combination of print and online reach delivers a local audience that is unmatched in the area.

For more information http://solutions.eastvalleytribune.com/

About Analog Analytics

Analog Analytics is the largest provider of coupons, deal certificates and Bigger Better Deal™ solutions for local online publishers, broadcasters, and advertisers. Analog Analytics' massively scalable software platform delivers the interactive coupon and "Deal" solution along with effective traffic management, analytics and optimization. Its technology platform is utilized by more than 850 U.S. publishers and tens of thousands of advertisers worldwide, including East Valley Tribune, Hearst Corporation, thomsonlocal.com, RSVP, Washington Post-Newsweek television, the New York Daily News, Newsday, MediaNews Group, LA News Group, NBC TV, Freedom Interactive, Entercom Communications, Creative Loafing, Advance Internet, Entertainment.com, Wick, Journal Register, McClatchy, Local.com, and many more.

For more information, visit http://analoganalytics.com.

Contact Information

  • Contact:
    Erica Zeidenberg
    Hot Tomato Marketing
    925-631-0553